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A Rainbow Take on This ’80s Throwback Appears in Susan Alexandra’s New Store
Susan Alexandra, known for its vibrant and beaded accessories, has opened a new store in New York City's Lower East Side, offering a colorful and whimsical retail experience. The store's design, spearheaded by founder Susan Korn in collaboration with Lula Galeano of Studio Galeon and Levi Shaw-Faber of Wiggle Room, transforms the space into a 'pigmented oasis' that draws inspiration from playful, retro aesthetics like '80s roller rinks, watermelons, and bananas. This design ethos extends beyond a mere shopping destination, providing a source of innovative and bold home decor inspiration that can be adapted for various personal styles.
The store's exterior immediately captures attention with its bright yellow facade, setting the tone for the interior's vibrant color palette and unique architectural elements. One notable feature is the beaded banana door handle, a whimsical detail that exemplifies the brand's playful approach. Inside, the design incorporates several distinct elements that can be translated into residential settings. For instance, colored-glass bricks are used to create custom archways, room partitions, and corner tables, introducing a burst of color and a disco-like ambiance while minimizing the need for traditional wall hangings. This approach suggests an alternative to conventional wall decor, using structural elements to infuse color and light into a space.
Another design technique highlighted in the store is color-blocking the ceiling and the top quarter of the walls, a concept referred to as 'Accent Wall 2.0.' This method creates a dynamic feel in any room and can be further enhanced by painting accent shelves and cubby spaces to match, integrating storage with the overall color scheme. The use of mosaics, described as a supersized version of Susan Alexandra's beaded bags, is prevalent throughout the store. Multicolored tiles in various shapes and sizes are employed to craft custom images and patterns, effectively embedding visuals directly into the walls, offering a creative alternative to wallpaper or paint for personalization.
Lighting also plays a significant role in the store's design, featuring bespoke elements such as giant fruit sconces and intricate beaded chandeliers. While these are custom creations, the article suggests that antique and modern lighting fixtures can serve a similar purpose in residential interiors, introducing interesting colors and silhouettes that act as bold decorative choices. An example provided is the Matin wall sconce from Hay, illustrating how specific lighting pieces can contribute to a space's overall aesthetic. These design choices collectively offer a blueprint for homeowners looking to incorporate vivid colors, unique textures, and playful elements into their living spaces, moving away from neutral palettes toward more expressive and personalized interiors.
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