
This Bold 1960s Color Is Making A Comeback In Our Idea House
The 2025 Idea House features a bold paint choice in its living room: chartreuse. This vivid yellow-green hue, selected by Southern Living in partnership with designers, architects, and builders, aims to inspire homeowners to embrace more adventurous design choices. Chartreuse has historically moved in and out of popularity in both fashion and interior design since the Victorian era, experiencing a significant revival in the 1960s and a smaller resurgence in the 2000s. The article suggests that the color is now making a strong comeback with potential for lasting appeal.
According to designer Jenna Gross, founder of Colordrunk Designs, the recent dominance of neutral palettes like millennial gray has created a demand for more vibrant colors. Chartreuse is identified as a fearless and energetic alternative that embodies this shift, signaling an end to cautious color choices in home decor. Russell Goldman, an interior designer from More Wow, notes that chartreuse has maintained a timeless presence in certain Southern regions, particularly Palm Beach, where bold colors are considered native to the local environment and light, making them expressive rather than merely trendy.
For the 2025 Idea House, the specific shade chosen for the living room walls is Chartreuse 0073 by Sherwin-Williams. This particular shade is described by designers Nina Dekay Grauer and Eleanor Tate Trepte of Dekay & Tate Interiors as a beautiful and more subdued version of chartreuse, making it an approachable option for incorporating the bold hue. Another popular chartreuse shade among designers, including Goldman and Gross, is Frolic 6703 by Sherwin-Williams, which is slightly darker and more saturated. Homeowners considering these options are advised to paint swatches of both to see how they appear in their specific spaces.
For those hesitant to commit to a large-scale application of chartreuse, designers recommend using it as an accent color. Tate Trepte draws a parallel between chartreuse and the "unexpected red theory," where a small pop of a bold color can elevate a space. She suggests that the vibrancy of chartreuse can introduce energy and contrast to an otherwise neutral room. Goldman echoes this sentiment, proposing its use as a highlight on elements such as the back of a bookcase, a lacquered side table, or as an upholstery accent. This approach allows the color to make an impression without overwhelming the space.
Regarding color pairings, chartreuse's unique combination of cool and warm undertones makes it surprisingly versatile. Jenna Gross particularly recommends pairing chartreuse with blues, especially teal. She explains that teal complements the yellow undertones of chartreuse, enhancing the cooler blue hues and creating a vibrant yet balanced modern palette that feels fresh and engaging without being overpowering. This strategic pairing helps integrate the bold color harmoniously into a design scheme.
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