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This Bold 1960s Color Is The Most Talked-About Hue In Our 2025 Idea House
The 2025 Idea House, a collaborative effort with Southern designers, architects, and builders, aims to inspire and encourage residents to explore diverse design choices. For this project, the living room walls feature a vibrant chartreuse paint, a color that has seen fluctuations in popularity since the Victorian era, notably experiencing revivals in the 1960s and 2000s. The designers involved believe chartreuse is on the brink of another sustained comeback.
Several design experts weigh in on the resurgence of chartreuse. Jenna Gross, founder of Colordrunk Designs, attributes its renewed appeal to a shift away from minimalist aesthetics like millennial gray. She notes that after years of beige, gray, and safe design choices, people are now seeking more energetic and fearless colors. Chartreuse, with its bold vibrancy, is seen as leading this charge, signaling an end to cautious color palettes in home decor. Russell Goldman, founder of More Wow, highlights that chartreuse has maintained a timeless presence in certain Southern regions, particularly Palm Beach, Florida. He explains that bold colors are inherently suited to the local light and landscape, making them appear expressive rather than merely trendy in these areas. For Goldman, chartreuse sparks curiosity and imbues a space with personality without being apologetic.
The specific chartreuse chosen for the living room of the 2025 Idea House is Chartreuse 0073 by Sherwin-Williams. This particular shade is described as an approachable iteration of the bold hue and is favored by Southern designers for its more subdued quality. Nina Dekay Grauer and Eleanor Tate Trepte, owners of Dekay & Tate Interiors, commend this choice. Another popular chartreuse among designers, mentioned by both Goldman and Gross, is Frolic 6703 by Sherwin-Williams, which is slightly darker and more saturated. It is recommended to swatch both colors due to their differing appearances on a larger scale.
For those hesitant to commit to chartreuse on a grand scale, the article suggests incorporating it as an accent color. Tate Trepte draws a parallel between chartreuse and the 'unexpected red theory,' which posits that a small pop of red can elevate a space's design. Similarly, a vibrant chartreuse accent can introduce energy and contrast to an otherwise neutral environment. Goldman also endorses using chartreuse as a highlight in strategic areas, such as the back of a bookcase, a lacquered side table, or in upholstery. He emphasizes that its impact doesn't rely on dominating the space.
A key design tip for pairing chartreuse is to combine it with blue, especially teal. Jenna Gross notes that chartreuse’s cool and warm undertones contribute to its versatility. She particularly favors teal as it complements the yellow undertones of chartreuse, enhancing the cooler blue hues. This combination creates a modern and vibrant palette that is fresh without being overwhelming.
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