
1/4
Retro revival: Dimore Studio unleashes 70s style at Fendi’s Sloane Street boutique
Dimore Studio has completed the refurbishment of Fendi’s Sloane Street boutique in London, drawing inspiration from the late 1960s and 1970s aesthetics. This collaboration marks the first Fendi boutique designed by Dimore Studio, following their previous acclaimed work on the Fendi apartment in Rome in 2016 and a design pieces collection for Fendi at Design Miami in 2014. The enduring partnership between Dimore Studio, led by Emiliano Salci and Britt Moran, and Fendi is attributed to a shared vision of luxury, emphasizing craftsmanship and attention to detail, alongside the creative freedom granted by Fendi.
The renovated Sloane Street outpost aims to evoke the ambiance of a luxurious Roman aristocratic apartment, infused with contemporary sophistication. Key design influences include works by designers such as Paul Evans, Pierre Paulin, and Gae Aulenti. The boutique spans two floors, characterized by soft textures, rounded edges, and a warm color palette. Textile-covered walls are prominent, and floors are bordered with onyx marble, suggesting exotic travel. Ceilings feature light pink Plexiglass prisms or oxidized alpaca, contributing to the distinct atmosphere.
The ground floor is dedicated to women’s accessories and bags, which are showcased on thick shelves made of brass and Plexiglass, illuminated by parchment backlighting. The upper floor houses ready-to-wear and fur collections, displayed against walls backlit by a window adorned with luxurious silk-fringed curtains. A central design element connecting the two levels is a striking staircase. Its double-height walls are lined with mohair and velvet, while the bannister incorporates wedge-shaped panels crafted from various metals, mirroring the geometric rugs used on the ground floor.
On the upper floor, the space is segmented into distinct rooms for men's and women’s collections, separated by a corridor. One side of the corridor is finished in powder pink plaster, and the other in black wood paneling. To enhance the intimate, homely feel, Dimore Studio meticulously curated a blend of vintage furniture and contemporary art and design pieces. Examples include 19th-century Chinese bamboo armchairs paired with an 'Artona' series dining table by Afra and Tobia Scarpa.
A standout feature of the boutique is the intimate VIP room located on the first floor. This exclusive area offers bespoke services for bags and furs, alongside private changing rooms. Hidden behind Vienna straw screens, the VIP room envelops visitors in a warm golden glow, achieved through carefully layered patterns and shimmering textures. Fendi CEO Pietro Beccari praised the design, noting that Dimore Studio successfully translated Fendi’s brand codes into an ideal London apartment setting, emphasizing its distinctive, sophisticated, and intimately luxurious character.
#DimoreStudio #Fendi #SloaneStreetBoutique #InteriorDesign #RetailDesign #SeventiesStyle #LuxuryFashion #LondonDesign #VintageFurniture #DimoreStudio #Fendi #SloaneStreetBoutique #InteriorDesign #RetailDesign #SeventiesStyle #LuxuryFashion #LondonDesign #VintageFurniture
0 comment in total
No comments yetYou may also like
































































