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The Zeitgeist Edit — The Design Moments an Editor Is Talking About in November
The November 'Zeitgeist Edit' highlights a shift in the interior design industry, emphasizing the growing desire for immersive, experiential design over purely digital interactions. This month has seen a surge in brick-and-mortar offerings, designer apartments, and unique sources for home decor, reflecting a collective craving for tangible experiences in design exploration.
A significant trend observed is the rise of 'Suite Living,' characterized by designer show apartments and hotel suites that offer immersive style showcases. London, a city not traditionally known for this concept due to its architectural stock, has recently unveiled two notable collaborations. Uchronia, in partnership with Pantone, designed a hotel suite at the Oriental Hyde Park during Frieze Week, infusing a traditional setting with fantastical designs inspired by the color celadon. Simultaneously, Róisín Lafferty collaborated with Artemest to transform a minimalist new-build apartment in the Ambassador Building at Embassy Gardens, injecting vibrant color and playful forms to redefine its character.
Another emergent concept is that of 'Third Spaces,' which extends beyond traditional home and work environments to include places where people linger and engage. This month, the discussion around third spaces has gained traction, informing the design of independent concept stores and coffee shops in London. Even major retailers like John Lewis have introduced 'Lounge' concepts, providing members with spaces to relax amidst bustling shopping environments. A specific example is BOYS! BOYS! BOYS! on Warren Street, a wine bar and bookshop that also serves as a community hub for events, offering a physical space for connection and cultural engagement.
The article also points to 'Dinner and a Show' as a burgeoning theatrical interior trend, particularly evident in the recently re-opened Wild Cherry restaurant in New York. This establishment, part of the restoration of the Cherry Lane Theatre and spearheaded by A24, offers moody, Art Deco-inspired interiors alongside live performances. The restaurant's design creates a dramatic and immersive dining experience, reinforcing the idea that interiors are becoming increasingly theatrical and integrated with performance art.
Conversely, the trend of 'Traveling on Hand Luggage' is noted as being on the decline. The previous allure of minimalist, spontaneous travel is giving way to a preference for a more luxurious 'golden age of travel' aesthetic. This is reflected in the design world's embrace of travel trunks as functional home furniture, exemplified by La Erre's installations at the London Design Festival, and luxury accessories like RIMOWA's cocktail sets within its suitcases, suggesting a return to more elaborate and comfortable travel experiences.
Finally, the 'Online Only' shopping model is experiencing a downturn, as consumers increasingly seek out physical retail experiences for interior design purchases. The opening of Bert & May's 'The Mix' in East London, a concept store housing various interiors brands like Farrow & Ball and Pluck, signifies a demand for tangible shopping environments where customers can touch and feel products. Similarly, Matilda Goad's MG&CO; on Ebury Road, a hardware and lighting store with charming, retro interiors, illustrates the appeal of brick-and-mortar shops that offer an enjoyable and immersive browsing experience, contrasting with the impersonal nature of online transactions. The article also highlights the growing acceptance and quality of artificial plants, with brands like Fake It now making high-end faux foliage accessible to the public, previously only available to designers.
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