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'I’ve always hated grey crushed velvet,' says interior designer Gemma Samuels
Gemma Samuels, an interior decor designer and content creator, founded Happi Habitat with the mission of creating happy homes for her clients. Her passion for interiors began at a young age, influenced by her house-proud Caribbean mother and her own enjoyment of redecorating her bedroom. Despite initially pursuing psychology with aspirations of becoming a clinical psychologist, she discovered a preference for working independently through a fashion and jewelry business she started during university. The pivotal moment arrived after she moved into a new home with her partner and two children, solidifying her interest in interiors.
Samuels' entry into the interior design industry was organic and unplanned. She initially intended to document her flat's decoration on a blog, but a photographer, impressed by her home, requested her help with decorating and offered payment. This led to an exchange of services where Samuels decorated the photographer's bedroom in return for professional photos of her work. Upon sharing these on Instagram, she began receiving inquiries from potential clients. Initially, she undersold her services due to her newness in the field, often working for free or only covering expenses. This period, however, allowed her to accurately gauge project durations and determine fair pricing, leading to a standardized pricing structure over two years.
The name 'Happi Habitat' reflects her personal experience of a happy home with her children and her broader goal of enhancing clients' lives and family dynamics through design. The pandemic significantly impacted her business model; while her on-site bespoke design services were temporarily halted, her e-design services, conducted virtually, saw a notable increase as people spent more time at home and focused on their living spaces.
A key lesson Samuels learned as a businesswoman is to trust her instincts, both in business decisions and design recommendations. She emphasizes that as the expert, she must stand her ground, even if it means short-term disagreement, as her advice ultimately benefits the client.
Addressing the lack of diversity in interior design, Samuels highlights the significant underrepresentation of Black women in the industry. Her own career path was unconventional, as she did not see Black women in interior design roles growing up, which led her to believe it wasn't a viable option. She believes increased visibility of Black interior designers is crucial to inspire more individuals from underrepresented communities to pursue careers in the field. She notes that while she initially struggled to find Black women interior designers, her networking within the industry has since revealed many talented professionals.
Samuels resides in a two-bedroom flat in East London, which she is currently renovating into a three-bedroom space to accommodate her growing business and the demands of e-design work. Her interior style is a blend of Scandinavian minimalism with industrial accents. Her favorite room is her children's room due to its colorful and fun ambiance, while her least favorite was her bathroom prior to renovation. She admitted to succumbing to pressure to choose marble tiles for her renovated bathroom, a choice she now regrets but cannot change due to the investment. Samuels avoids being overly influenced by trends, preferring timeless, classic styles, though she occasionally adopts trends she genuinely likes, such as pampas grass. She expresses a strong dislike for grey crushed velvet decor, a trend she finds unappealing. Her top three home furnishing stores are MADE, for its affordable and stylish lighting; Ikea, for its affordability and wide range of home items; and Homesense, for unique pieces at great prices, despite requiring diligent searching.
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