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Bolon installation by Jean Nouvel: a Q&A with the architect
The article details a collaborative project between flooring brand Bolon and French architect Jean Nouvel, focusing on an installation at the Stockholm Furniture Fair. The collaboration stemmed from Nouvel's prior use of Bolon flooring in the Musée du Quai Branly in Paris, where he appreciated its hardwearing, tactile qualities, and visual appeal both from a distance and up close. Bolon, on the other hand, sought to challenge traditional perceptions of flooring and explore new artistic applications for their material.
The inspiration behind the Stockholm Furniture Fair installation, as explained by Jean Nouvel, was to create a "Bolon universe" composed entirely of floors, devoid of ceilings or walls. This concept aimed to push the boundaries of how flooring material is perceived and used. Nouvel also emphasized the importance of human interaction within the installation, wanting visitors to engage with the material by lying on it or touching it. Initially considering regular mannequins, he humorously decided to use four copies of a sculpture of himself by Xavier Veilhan, noting that architects should seize opportunities for humor amidst the seriousness of their profession.
From Bolon's perspective, Nouvel's installation has significantly influenced their future outlook. While currently a 100% flooring company, the project introduced the idea of blurring the lines between different architectural surfaces, such as floors, ceilings, and walls. This has opened up possibilities for future applications of their material, even suggesting the ambitious idea of covering building facades. The installation showcased Bolon's new 'Create' collection, some designs of which feature a unique 3D-effect pattern, further demonstrating the versatility and innovative potential of their products.
The discussion highlights the mutual respect and creative synergy between the architect and the brand. Nouvel’s vision transformed a functional material into an immersive artistic experience, while Bolon gained new insights into the potential of their product beyond conventional uses. The collaboration underscores a shared commitment to innovation and artistic expression within the design and architecture industries, encouraging both parties to explore uncharted territories for material application and spatial design. The project serves as a case study for how design thinking can transcend traditional boundaries and inspire future product development.
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