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'I transformed my sad beige home with dopamine decor. This is how.'
The author shares her experience transitioning from a 'sad beige' or neutral home aesthetic to a more vibrant and maximalist 'dopamine decor' style. She initially embraced a minimalist, neutral palette influenced by Scandi, Japandi, and 'old-money' aesthetics, leading to a home dominated by shades of cream and flax. However, she was inspired by the colorful and textured home videos of Gabbi Deiuliis, a content creator known for her maximalist approach to interior design. This inspiration led her to question her adherence to neutral decor and consider embracing a more colorful environment.
The article delves into the concept of 'dopamine decor,' which emphasizes creating spaces that evoke happiness and joy through the use of color, texture, and eclectic elements. Gabbi Deiuliis, a proponent of this style, highlights that the key lies in letting go of the need for everything to match. She explains that focusing on individual pieces that bring joy, rather than cohesive sets, leads to a more curated and personal aesthetic. Her favorite item, a dark brown tiled coffee table that is actually an outdoor piece, exemplifies this philosophy of choosing items based on personal affection. Deiuliis believes that the freedom from matching allows a space to feel more authentic and less constrained.
Lucy Sutherland, Director of Insights & Trends at Temple & Webster, provides additional expert perspective. She suggests that the shift towards colorful and quirky decor is a natural evolution post-COVID-19, as people seek more joy and comfort from their living spaces after prolonged periods at home. Sutherland notes that cultural trends often see a rebound from prevalent styles, with maximalist and 70s-inspired interiors emerging as a counter-movement to the minimalist trends like Japandi and Scandi. She defines 'dopamine decor,' also known as 'Dollhouse Chic,' by its bold, vibrant colors, layered palettes, large statement pieces, and playful elements like curves, squiggles, and scallops.
The author then details her personal home transformation, illustrating the changes she made to her rental apartment. Starting from a functional but plain 'sad beige' space with white melamine furniture and a small cream rug, she integrated elements of dopamine decor. She kept her neutral sofa but revitalized it with an assortment of mismatched, fun pillows and textured throws, taking Sutherland's advice to use cushions for adding character. Art was introduced as a 'lipstick of interior styling' to uplift the room, and the coffee table and TV unit were updated. Plants were also incorporated to add life to the space. The author emphasizes that the transformation was achieved on a budget, demonstrating that dopamine decor doesn't require expensive designer items but rather a focus on personal joy and intentional styling. The resulting space, while retaining some neutral elements, feels more personal and less like an 'empty shell.'
Both Deiuliis and Sutherland offer practical tips for those looking to implement dopamine decor. Deiuliis advises against striving for perfect matches, encouraging the use of tools like Canva for mock-ups, seeking inspiration widely, avoiding fleeting trends, and fully committing to color choices. Sutherland's recommendations include thoughtful color scheme planning, creating focal points with statement pieces like rugs or art, starting small with design changes, and embracing both texture and pattern to add depth and vibrancy to a room. The article concludes with a curated list of products that align with the dopamine decor trend, ranging from side tables and coffee tables to vases, coffee table books, cushions, mirrors, and lamps, all available for purchase to help readers achieve a similar aesthetic.
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