How a once 'hard-edged' apartment was transformed into a 'soft and playful' home

The article details the transformation of a 2300-square-foot penthouse apartment in Williamsburg, Brooklyn, from a clinical, industrial space into a whimsical and functional family home. Keren Richter, co-founder of interior design studio White Arrow, led the redesign, prioritizing the tastes and needs of the clients' three young children. The project focused on softening the apartment's original hard-edged and high-contrast finishes to create a more playful and inviting environment for the family. One of the most notable features of the redesign is the kitchen. Richter expressed her particular fondness for this space, highlighting the custom cabinetry crafted from bleached maple. This choice provides a light and natural base, which is then complemented by aluminum cast hardware from Australian designer Studio Henry Wilson. A striking element is the refreshing green Calacatta turquoise marble used for the countertops and backsplash, creating a vibrant contrast with the playful powder pink kitchen cabinets. The kitchen also incorporates whimsical decor, such as abstract modern bar stools by Jack Rabbit Studio, and existing artwork from the client, all contributing to a balanced and uplifting aesthetic. Despite adopting some minimalist principles, such as built-in storage to conceal clutter, the space retains warmth and visual interest through its material and color palette, demonstrating that extensive decoration is not always necessary when materials speak for themselves. Contrasting with the lower floors, the top floor of the duplex was designed with cooler tones and a more pared-back aesthetic. The dining room, for instance, features sleek wood surfaces and mid-century modern furniture. Abstract elements are woven throughout, from a uniquely based dining table to an abstract midcentury pendant light, maintaining a visually engaging yet minimally decorated space. The design incorporates materials like chrome, mirror, hand-blown glass, and bleached maple, alongside bold Calacatta turquoise marble and cast aluminum hardware, to create a sophisticated atmosphere. Playful touches, such as a pink console, wavy candleholders, and angular lighting, are strategically placed to echo the home's overall whimsical theme without overwhelming the refined design. The living room provides a plush and inviting atmosphere, featuring a large powder-blue sofa and quilted modern armchairs that blend contemporary style with family-friendly comfort and practicality. The careful use of pastel colors and a colorful abstract rug adds playfulness without being overwhelming, balanced by a sleek chrome coffee table. This space exemplifies the fusion of sophistication with accessibility for children. In the master bedroom, the concept of softness is particularly evident. A cloud-like wall mural creates an airy and relaxing ambiance, ideal for a sleep space. While pink dominates the color scheme, it is balanced by neutral decor, including a boucle bed frame and a warm-toned geometric rug, preventing the room from appearing overly saccharine. A delicate chandelier adds an extra layer of sophistication, complementing the room's soft elements. Subtle gold accents and art pieces contribute to a luxurious, retreat-like feel. Throughout the home, the designers incorporated a refreshing and calming palette, contemporary art, unique wallpapers, locally made design pieces, and a mix of reflective 70s Italian lighting and furniture, seamlessly integrating custom White Arrow-designed elements. Wood, specifically white oak, is used extensively throughout the home to provide a refined yet durable finish capable of withstanding years of family life. Custom white oak features include a primary closet, a connecting staircase with curved detailing, and refinished floors. The design also incorporated curves in architectural details like window wells and maximized storage solutions to accommodate the active family's needs. The children's rooms on the lower floors feature more saturated colors and patterns, including an immersive scenic mural, hand-drawn wallpapers, and graphic rugs and window coverings, creating playful and intricate spaces that are balanced by abstract colorful rugs and curved wood furniture. The nursery, for example, combines a wood cot, a blue rug, an armchair, and polka-dot wallpaper with framed prints, reflecting a thoughtful blend of functional design and cheerful aesthetics suitable for young occupants. #InteriorDesign #FamilyHome #BrooklynApartment #HomeRenovation #WhimsicalDecor #ModernDesign #ColorPalette #CustomCabinetry #SpacePlanning #InteriorDesign #FamilyHome #BrooklynApartment #HomeRenovation #WhimsicalDecor #ModernDesign #ColorPalette #CustomCabinetry #SpacePlanning