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Inside San Francisco’s viral dream home, the Floral House
The Floral House, a newly renovated three-story home in San Francisco's Bernal Heights, has garnered significant attention online and in its neighborhood due to its unique and whimsical design. This transformation, from a typical 1980s flat-top house into a "tulip fever dream," was conceived and executed by DIY designer and social media influencer Tay “BeepBoop” Nakamoto. Documented on Nakamoto's TikTok, where she has 1.9 million followers, the 2,300-square-foot, three-bedroom, three-bath residence underwent a comprehensive overhaul in just five months.
Key features of the Floral House include a custom two-story tulip mural on its exterior, a dedicated covered "catio" for the owners' two cats, and an elaborately designed movie screening room. Nakamoto undertook this ambitious project for clients who allowed her creative freedom, resulting in distinctive elements such as a custom squiggly handrail, a custard-colored rug resembling a waterfall on the staircase, bespoke swirly wallpaper, and a custom blue scalloped bookcase with movable shelves. This project represents a significant milestone in Nakamoto’s personal and professional journey, symbolizing her transition from a tech career to design and her efforts to find a creative outlet amidst mental health struggles.
Nakamoto, 30, openly discusses her bipolar disorder diagnosis on social media, explaining that her initial foray into home design, which she terms "dopamine design," began during the pandemic. After purchasing a $1.2 million Victorian condo in the Mission in 2020 during a manic episode, she started transforming her home with DIY projects to combat feelings of being trapped by the pandemic and health issues. She integrated vibrant colors and whimsical elements into every room, aiming for her living space to be a source of happiness.
Her rise to social media stardom began unexpectedly when a 14-second video of her creating a plant wall in her bedroom went viral. This success motivated her to continue documenting her home makeover, eventually providing a financial incentive to pursue design full-time. Despite her large social media following, Nakamoto expresses a dislike for the influencer label and does not consider herself an interior designer in the traditional sense, preferring to be seen as someone who enjoys decorating and creating "happy places." Her career path was further shaped by a tech layoff in 2023, which pushed her into full-time influencing and led to projects like the Floral House.
With the Floral House completed, Nakamoto is now focusing on smaller community-based projects, such as collaborating with a local jeweler for a benefit ring design for Maui’s wildfire victims and helping local businesses update their storefronts. She is also engaged in decorating her new residence, which she calls the Dream House, viewing it as a symbol of a positive new chapter in her life. The Floral House, therefore, stands not only as a testament to her unique design aesthetic but also as a powerful representation of her personal evolution and resilience.
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