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Is millennial green the new ‘sad beige’?
Millennials are currently facing online criticism, primarily from younger generations on TikTok, for their aesthetic preference for muted green shades, now dubbed "millennial green." This trend is being compared to the previously mocked "sad beige" aesthetic, which also drew derision for its perceived lack of originality and calming, neutral tones. The debate centers around shades like sage and forest green, which millennials reportedly favor for their soothing qualities and ability to complement existing home decor, particularly in spaces with gray laminate flooring.
The popularity of millennial green, and similar earth tones, emerged significantly after the COVID-19 pandemic. Design institutions and color experts had identified muted greens as key colors during this period, as they offered a sense of calm and connection to nature during prolonged indoor living. This aesthetic choice allowed individuals to integrate natural hues into their domestic environments, providing a much-needed sense of serenity during an uncertain time. This post-pandemic embrace of organic colors led to a widespread adoption of these green shades in home decor.
Despite the online ridicule from some Gen Z users, who view millennial green as another symptom of "millennial cringe culture" lacking distinctiveness, many millennials and even some Gen Z individuals express genuine affection for the color. Proponents argue that the color is calming, evocative of nature, and serves as a versatile, transitional shade that complements various interior design elements. Comments from TikTok users highlight a strong attachment to sage green, describing it as "timeless" and expressing a desire for more green in their homes.
Millennials have responded to the criticism with humor, creating videos that acknowledge their love for the color while playfully mocking their Gen Z detractors. These responses often suggest that the younger generation is running out of reasons to criticize millennials or point out past Gen Z trends that were also subject to ridicule, such as foam on mirrors. The intergenerational color debate on TikTok has sparked a broader discussion about aesthetic preferences and generational differences, indicating that "millennial green" has resonated with a significant audience regardless of its trending status or criticism.
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