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Millennial ‘beige Christmas’ is over — Gen Z wants gaudy holiday nostalgia
The article highlights a generational shift in holiday decorating trends, moving away from minimalist millennial aesthetics to a more vibrant and nostalgic approach favored by Gen Z. For years, millennial influencers promoted a "sad beige" aesthetic, characterized by neutral tones and understated decor, which extended to Christmas decorations. This minimalist style often featured subtle twinkling lights and monochromatic themes, creating an environment akin to a "Crate and Barrel showroom."
However, Gen Z is rejecting this muted approach, seeking a "more is more" philosophy that embraces bright colors, eclectic ornaments, and a sense of kitsch and fun. A TikTok user named Avery is cited as a prominent voice in this movement, expressing her desire for a "nostalgic" Christmas with obnoxious multicolor lights, mismatched ornaments, and shiny tinsel. She views the millennial minimalist trend as lacking holiday cheer and insufficient in evoking a festive spirit. Avery's TikTok video, where she declares her non-participation in the beige Christmas trend, garnered over a million views, indicating widespread resonance with her sentiment.
The article notes that even celebrities like Kim Kardashian, known for her minimalist aesthetic, faced criticism last year for her understated holiday decor. In contrast, Avery champions a style reminiscent of early 2000s Christmas celebrations, drawing parallels to the festive, gaudy trees seen in classic films like "National Lampoon's Christmas Vacation" or "How the Grinch Stole Christmas." She describes this maximalist approach as "cozy and familiar," emphasizing the comfort that comes from a lived-in, unpretentious decorating style. Avery's own home, with its rainbow lights strung across bushes and roof, serves as an example of this vibrant shift.
Commenters on Avery's videos echoed her feelings, with many expressing a preference for "tacky" and personalized decorations over perfectly coordinated themes. They highlighted the sentimental value of mismatched ornaments collected over time, which tell a story and create a more personal connection to the holiday. This shift reflects a broader generational trend where Gen Z is drawn to bright colors, patterns, and distinctive decor items, as noted by interior design experts. The rejection of neutral, minimalist holiday decor signifies a desire for authentic joy and a return to the colorful traditions of past Christmases.
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