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This Vibrant Barcelona Apartment Has The Most Remarkable Doorways
Juan Moreno Lopéz-Calull, founder and designer at John Brown Projects, a Barcelona-based interior design firm and art consultancy, has created a personal apartment that serves as a testament to his aesthetic ideals, passions, and philosophies. At 28, Juan designed a space tailored to his vision, showcasing artists he champions professionally, articulating his team’s mission, and telling his personal story.
The apartment's design began with a complete gutting of the existing layout, with every decision centered on providing a backdrop for his diverse art collection. Juan emphasizes that his art pieces, collected over time and from various places, do not follow a specific taste but are valued for their concept and history. His career in the New York art world at Christie’s fostered an interest in emerging artists, which he continues to support through his design practice, viewing every surface as an opportunity for artistic expression.
Unique architectural details and artistic interventions define the space. For example, the typically utilitarian back of the front door was transformed by Sandra Modrego with a signature black and white painting, creating an immediate statement. In the sitting room, the crown molding is painted in vivid burnt orange, olive, and magenta, injecting life into otherwise white walls. These unexpected artistic choices demonstrate Juan's belief that every corner of a home can be an canvas for artistry and beauty.
The combined kitchen and dining areas reflect Juan’s distinctive personality, driven by a dislike for visible appliances and a meticulous attention to detail. He ingeniously concealed his oven within a dining table leg. The dining chairs, all twelve of which are different, are odes to his favorite design movements and makers, including a cherished 1960s chair by Borge Mogensen. This eclectic approach to furniture highlights his passion for design history.
The open floor plan and seamless flow of the apartment are designed to accommodate Juan’s youthful and entertainment-focused lifestyle. A frieze by Albert Riera Galceran anchors the foyer, setting a bold tone for guests while subtly unifying the space. The entire home is characterized by a series of juxtapositions—restraint against generosity, quiet against loud, and experimental against historically informed elements. A dedicated office space, essential for his remote-working company, John Brown Projects, is adorned with collected items, and a Platner armchair by Knoll adds a modern touch.
The apartment’s central feature, an off-kilter iron doorway, symbolizes Juan’s design philosophy. He intentionally avoided perfect balance in colors and lines, aiming to challenge conventional notions of perfection associated with straight shapes. This singular doorway encapsulates a broader lifestyle dogma, making it a pivotal element that reveals the essence of his home and design perspective. His approach encourages bold artistic statements, personal curation of items with stories, and trusting one's own aesthetic judgment to create a home that organically reflects individual joy and identity.
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