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Alfredo Häberli creates "architectural" Giro Soft sofa for Andreu World
Andreu World, an international furniture brand, has introduced the Giro Soft, a modular sofa system developed in collaboration with Swiss-Argentinian designer Alfredo Häberli. This launch is highlighted in an exclusive video interview where Häberli discusses the product's conceptualization and design process. The Giro Soft system features slender upholstered seats that are modular, allowing them to be connected to form larger sofas, catering to various spatial and personal needs. The design incorporates interchangeable legs, contributing to its adaptability and architectural aesthetic.
The collaboration between Häberli and Andreu World began prior to the global pandemic, characterized by a shared vision and a hands-on approach to prototyping. Häberli emphasized their collaborative process, noting that initial sketches quickly progressed to 1:1 scale prototypes, which he considered crucial for a designer. The sofa's name, "Giro Soft," is derived from the Italian word "giro," meaning "curved," reflecting the system's design elements. These include various seating modules with straight edges, rounded ends, and curves at 90-degree or 45-degree angles, offering versatility in configuration.
A key design philosophy behind Giro Soft was to create a reconfigurable system that could adapt to user requirements, both in terms of space and ergonomics. Häberli stated that the sofa is designed to be extremely comfortable for sitting, working, or relaxing. The collection also includes practical additions such as an optional swivelling table that can be integrated between seating modules. For public spaces, a power outlet can be incorporated into the end of a seating unit, enhancing its functionality.
The leg designs for Giro Soft were carefully considered for both their structural integrity and aesthetic contribution. Options include sledge-like supports made from solid ash wood and injected aluminium frames available in matt, polished, white, or black finishes. Häberli described the base of the product as "very architectonic," with legs designed to minimize material use and create a lighter, "flying" appearance. He initially envisioned using materials that would blend with the floor to achieve a transparent, architectural effect, eventually settling on wood for its aesthetic qualities.
Häberli conceptualized Giro Soft for use in larger spaces, where it could function as an architectural element to divide areas, much like a screen or partition. He envisioned its application in diverse environments such as hotels, airports, offices, and semi-public spaces. Despite being designed before the COVID-19 pandemic, Häberli suggested that Giro Soft is well-suited for a post-pandemic world. Its design allows for easy cleaning and provides ample distance between users, meeting critical requirements for future office and public environments. Furthermore, Häberli noted the pandemic's influence on domestic furniture demand, with a growing need for comfortable yet functional items for home offices, underscoring Giro Soft's relevance in evolving living and working conditions.
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