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Is this the world’s most comfortable sofa? Here’s your chance to try it
The article introduces 'Hug,' a new high-backed sofa designed by Pearson Lloyd for furniture brand Cozmo, which launched at London Design Festival 2025. The designers, Luke Pearson and Tom Lloyd, are RDI-certified and bring 28 years of experience in creating ergonomically sound and comfortable products, from office chairs to airline seats. Cozmo founder Jacob Peres specifically sought out Pearson Lloyd for their expertise in comfort, aiming to address the oversight of high-back designs in contemporary, design-led furniture. Peres noted that while low, slim profiles are often easier to achieve with appealing proportions, they wanted to tackle the challenge of a high-back sofa that offers a sense of being 'held.'
The design process for 'Hug' began unconventionally, not with drawings, but on the workshop floor in July 2024. Pearson and Lloyd presented a 'Frankenstein-like' wooden structure with moving parts, emphasizing a tactile and physical approach to comfort. Tom Lloyd explained that traditional sketching often focuses on aesthetics, materials, or construction, but for 'Hug,' the primary focus was the physical experience of comfort. This involved extensive exploration of foams, fabrics, posture, and ergonomics, which are challenging to convey through two-dimensional drawings. The designers aimed for the sofa's appearance to directly reflect its comfort, likening the process to tailoring a beautiful coat, where comfort is an intrinsic part of the design from the outset, not an afterthought.
As the design evolved, full-scale mock-ups provided immediate feedback on ergonomics. The key to 'Hug’s' embrace-like feel lies in its significantly higher back compared to other contemporary upholstery, designed to cradle the back, neck, and head. An exaggerated lumbar support is integrated into the back, a feature that profoundly influenced the entire design direction. Peres highlighted that comfort was intended to be visibly communicated through the sofa's proportions, posture, and even the way the textile drapes over feathers, suggesting comfort before one even sits down.
The sofa’s structure combines a webbed steel frame with varying densities of foam, memory foam, and a feather quilt to achieve a perfect balance of support and softness. The fabric treatment for 'Hug' departs from traditional tight upholstery; it is handled in a looser, freer manner, giving it the appearance of clothing draped over a body. This design choice also offers practical benefits, making it easier for customers to remove covers for cleaning or replacement.
During the London Design Festival, 'Hug' is being showcased at an exhibition titled 'Comfort Lab' in Shoreditch’s Wax Building. This exhibition meticulously documents Pearson Lloyd’s research, design, and development journey, featuring early scale models and full-size prototypes. Cozmo has also produced a film illustrating the process. The 'Comfort Lab' offers visitors a comprehensive, behind-the-scenes look at the extensive work and research involved in creating the sofa, and allows them to personally experience its comfort. Peres concluded that the project demonstrated how a focused brief and genuine creative exploration can lead to remarkable achievements, emphasizing that comfort and design are mutually informative and exciting when integrated effectively.
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