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Fendi Casa's new sofa turns the brand's logo into three-dimensional elements

The article delves into the latest offering from Fendi Casa, the 'F-Affair' sofa, designed by Controvento, which ingeniously transforms the iconic interlocking 'FF' logo into a three-dimensional, modular seating system. This new piece is poised to be a highlight at Salone del Mobile 2024 and will be featured in the May issue of Wallpaper*. The genesis of the Fendi logo is traced back to Karl Lagerfeld's arrival at the brand in 1965. Prior to this, the logo depicted a squirrel on a walnut tree branch, symbolizing the diligent work ethic of founder Edoardo Fendi. Lagerfeld swiftly revolutionized the brand's identity by sketching the 'FF' logo, which stands for 'fun furs,' in a matter of seconds. This emblem quickly became synonymous with luxury and avant-garde fashion globally, appearing on a diverse range of items from travel trunk linings and trainers to belt buckles, and even inspiring an entire collection in 2018. More recently, the 'FF' motif influenced Peter Mabeo’s ‘Efo’ coffee table, which is being re-released this year in a palladium and light grey finish. The 'F-Affair' sofa continues this tradition of reimagining the 'FF' logo. Building on the rounded and organic forms introduced by Mabeo’s table, Controvento’s design translates the double Fs into structural, upholstered elements that form a versatile modular seating system. This system includes a corner piece, a central piece, an ottoman, and a chaise longue, all designed to interlock seamlessly. This modularity allows for flexible configurations to suit various spaces and design preferences. Particular attention is drawn to an off-white version of the sofa, crafted from micro bouclé and white shearling. The pale upholstery choice is highlighted for its ability to accentuate the distinct letter-shaped components, allowing their unique form to stand out. The sofa will be available in a comprehensive selection of colors and materials from Fendi Casa’s extensive textile collection, offering customization options to cater to individual tastes and interior schemes. The article concludes by noting Fendi Casa's presence at Piazza della Scala in Milan and directs readers to their website for more information, positioning the 'F-Affair' sofa as a significant design statement that marries brand heritage with contemporary functionality and aesthetic appeal. #FendiCasa #SofaDesign #SaloneDelMobile2024 #ModularFurniture #LuxuryInteriors #InteriorDesign #DesignInnovation #FurnitureDesign #WallpaperHighlights #FendiCasa #SofaDesign #SaloneDelMobile2024 #ModularFurniture #LuxuryInteriors #InteriorDesign #DesignInnovation #FurnitureDesign #WallpaperHighlights
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