The Shade Store x Benjamin Moore talk Color

Benjamin Moore paints are consistently chosen by interior designers for their durability and extensive color range, which spans from highly praised whites and soothing earthy neutrals to vivid brights and deep, saturated tones. Despite the wide selection, choosing the perfect shade for a specific space can be challenging. To assist with this decision, ten distinctive projects are highlighted, showcasing popular Benjamin Moore shades in various real-life settings. One of the featured colors is Hancock Green, a soft mint green, used by Courtney Smith Design in a bathroom. Smith notes the color's calming effect and its ability to complement marble and brass fixtures, evoking memories of Parisian patisseries. Another designer, Lindsay Lucas of Lindsay Laine Interiors, favors Seapearl, an off-white with cool gray undertones. This greige color creates an earthy, natural backdrop, particularly when paired with darker browns, and is celebrated for its ability to adapt to varying light without displaying yellow undertones. For bolder statements, Benjamin Moore offers shades like Habanero Pepper, a vibrant orange-red utilized by MAP Architect in a kitchen breakfast nook. Merritt Amanti Palminteri, the principal of MAP Architect, describes this color as warm and cheerful, providing a refreshing contrast to creamier whites elsewhere. Chantilly Lace is another popular choice among designers for its crisp and airy white hue, free of strong undertones. Marina Hanisch Interiors employed this color in a Hamptons guest bedroom to create a serene atmosphere that allowed diverse textures to stand out. Revere Pewter is a timeless neutral that balances warm and cool tones, making it a versatile option for various rooms. J. Fuller Interiors selected this color for a neutral bathroom, appreciating its ability to maintain a light and airy feel while harmonizing with other colors. Stuart Gold, a vibrant yellow, adds a welcoming and uplifting ambiance to any space, exemplified in a library-inspired living room by Emma Montgomery Design. This shade transitions from moody in the evenings to bright and sunny during the day. Peruvian Chili, a bold and warm orange, creates a luxurious and dramatic dining experience, as demonstrated by MDI Luxury Design. Margaret Donaldson, founder of MDI Luxury Design, highlights its ability to make the dining space more memorable and vibrant. Martha’s Vineyard, a dark forest green, offers a sophisticated moodiness suitable for a home office, as seen in a project by Courtney B. Smith Design. This color’s subtle warmth prevents it from appearing harsh, making it suitable for color-drenched small rooms. Silver Marlin, a gray with a hint of green, provides a unique twist on traditional gray, ensuring an inviting feel rather than a drab one. Smith Home Studios used this color for cabinetry in a bathroom, where it complemented Calacatta Monet marble and modern brass fixtures. Finally, White Dove, a frequently used white paint, offers a clean and bright backdrop. Debbie Mathews Antiques & Designs selected it for a dressing room that also functions as a small office, desiring a neutral setting to allow clothing colors to pop and minimize distractions. Ultimately, the selection of Benjamin Moore colors caters to diverse design preferences, from minimalist to maximalist. Designers emphasize the importance of testing paint samples in different lighting conditions to ensure the chosen shade achieves the desired effect within a specific environment. #BenjaminMoore #InteriorDesign #PaintColors #HomeDecor #DesignerFavorites #NeutralColors #BrightColors #ColorPsychology

The selection of paint colors for interior spaces often presents a challenge due to the vast array of options available from various brands, ranging from vibrant statement hues to classic neutrals. While general paint trends offer some guidance, insights from professional interior designers can significantly simplify the decision-making process. This article explores the specific paint colors three interior designers are anticipating using in their upcoming projects, highlighting a common preference for 'in-between' shades set to be a prominent trend in 2025. The first color highlighted is 'Stained Glass' by Benjamin Moore, a gemstone teal that perfectly blends blue and green. Nadia Watts of Nadia Watts Interior Design describes it as a luxurious yet grounded color due to its muted tones, making it versatile for various applications such as kitchen cabinets, dining rooms, living rooms, or studies. Its ability to be both bold and serene allows it to complement diverse styles while offering significant depth. Next, Kristina Khersonsky, founder of STUDIO KEETA, expresses enthusiasm for Farrow & Ball's 'Blue Maize.' This rich blue paint with a subtle purple tint is seen as a fresh and uplifting alternative to the current popularity of deep plums and browns. Khersonsky notes its evocative and moody qualities, comparable to baroque-inspired hues. She also mentions 'Masterpiece Theatre' by Backdrop, an olive brown with a hint of yellow that presents a complex and interesting tone, defying easy categorization and offering a sophisticated depth. These selections reflect a move towards blues that are more nuanced than traditional navy, capable of making a strong statement through color drenching or as a focal point. Finally, Melissa Read, Creative Director at Studio Burntwood, introduces 'Light Bronze Green' by Little Greene. This unique shade is an amalgamation of a soft green and a warm bronze, providing a rich yet calming effect. Read appreciates its ability to inject warmth without being overly intense, making it ideal for creating inviting spaces. Its versatility allows it to serve as a subtle backdrop in living rooms or bedrooms, or as a striking accent on cabinetry, feature walls, or architectural details. The warm undertones of this color contribute to a sense of luxury, while its earthy quality ensures a grounded and timeless appeal. It is particularly effective in complementing both natural materials like wood and industrial elements such as metal and stone, offering a sophisticated yet relaxed ambiance. Ultimately, the designers' choices underscore a growing inclination towards 'in-between' paint colors for 2025. These shades, whether a blue with a purple undertone or a brownish-green, offer a sophisticated and stylish alternative to more conventional 'true' colors. They provide depth, versatility, and a nuanced aesthetic that can elevate various interior spaces, making them feel both contemporary and timeless. #PaintColorTrends #InteriorDesign #HomeDecor #BenjaminMoore #FarrowAndBall #LittleGreene #ColorPsychology #DesignInspiration #InBetweenColors

Sage green remains a timeless and versatile choice for home interiors, offering a calming atmosphere and distinct character. Among the various shades, Benjamin Moore's Saybrook Sage has garnered significant popularity due to its adaptability in diverse settings. This particular hue, Saybrook Sage HC-114, is a soothing blend of green and gray, capable of creating an inviting and tranquil environment that feels effortlessly timeless for both interior and exterior applications. Its versatility allows it to pair effectively with a wide range of colors, from deep earthy tones and creamy neutrals to soft rosy hues for a romantic ambiance, or charcoal grays to foster relaxation. The shade is noted for its ability to soften a room while adding depth, acting almost like a neutral with more personality. Designers emphasize several key strategies for incorporating Saybrook Sage into a home. One primary application involves using it to infuse subtle personality into a space without overwhelming it. For instance, in a kitchen, painting cabinetry with Saybrook Sage can provide warmth and character, especially when contrasted with elements like charcoal countertops, gold accents, and dark hardware. This approach treats the color as a neutral, grounding the space and making it feel brighter and more open. Another effective use is to highlight nature-inspired hues and outdoor views. When paired with natural textures and an organic color palette, Saybrook Sage can enhance the connection to the outdoors, creating a spa-like or serene living environment. The color's origin in Benjamin Moore's Historical Collection also suggests its enduring appeal and suitability for both historic and contemporary settings, making it ideal for rooms that benefit from a cozy and lively feel, such as living rooms or studies. Saybrook Sage is also highly effective in softening functional spaces like home offices. Applying it to trim, doors, and built-in millwork can introduce cheerfulness without making the space overly bright, especially when complemented by patterned wallpapers or subdued shades. Its subtle gray undertones allow it to shift with varying light conditions, making it suitable for powder rooms, bedrooms, and kitchens. Furthermore, the shade excels at enhancing architectural details. Using it on built-ins, cabinetry, and paneling draws attention to unique features of a space in an understated and refined manner. This mid-tone green frames a room, softening hard architectural lines and creating a sense of rootedness, particularly when paired with dark walnut or vintage oak. The color's interaction with natural lighting is another significant advantage. In rooms bathed in sunlight, Saybrook Sage can create depth and visual interest throughout the day, making it an excellent choice for kitchens, mudrooms, laundry rooms, or cozy bedrooms. It pairs well with light and dark wood tones, warm metals like brass or brushed bronze, black, and creamy whites, allowing the color to shine while maintaining a simple surrounding finish. In calming environments like bathrooms and kitchens, Saybrook Sage offers a fresh yet measured aesthetic, bringing a cheerful touch while remaining fairly neutral. Its soft tone brightens spaces and complements outdoor landscapes, leading to a joyful yet timeless atmosphere. It can be effectively combined with other neutrals such as whites, tans, beiges, greiges, buttery yellows, creams, and even lavender purples. Finally, pairing Saybrook Sage with natural tones and textures, such as rich earth tones, soft neutrals, oak, linen, jute, and marble, enhances its organic appeal. In north-facing rooms, warm accents like brass or wood can balance its cooler appearance, while in south-facing rooms, it glows beautifully without becoming too yellow or olive, making it a truly versatile and enduring paint choice for home decoration. #BenjaminMoore #SaybrookSage #InteriorDesign #PaintColors #HomeDecor #GreenPaint #CalmingColors #DesignTips #ColorPalette

Benjamin Moore's Vintage Vogue is presented as a highly versatile and captivating green paint color, suitable for various interior design applications. Described as a deep, moody, and complex shade, it blends olive green with charcoal, exhibiting a dynamic quality that shifts with changing light conditions throughout the day. This characteristic contributes to its growing popularity among designers and homeowners alike, distinguishing it from conventional green hues. Interior designer Rachael Gendrolis, founder of Penny & Pearl, highlights Vintage Vogue's ability to command attention without overwhelming a space, suggesting it as an ideal choice for rooms intended to be focal points. Hannah Yeo, a color expert at Benjamin Moore, further elaborates on its appeal, noting its capacity to infuse any space with a sense of timeless elegance. Yeo emphasizes its adaptability across different design styles, dependent on its pairing and styling, making it suitable for both traditional Parisian apartments and sleek, modern new builds. The article explores various applications for Vintage Vogue, from serving as a striking accent to becoming the primary color in a color-drenched interior. Gendrolis illustrates its use in a kitchen island, where its deep green hue creates a grounding contrast against a creamy white backdrop, contributing to an earthy yet modern aesthetic. Yeo points out its effectiveness in highlighting architectural details, such as built-ins and kitchen cabinet molding, adding a sophisticated touch to millwork. Vintage Vogue's inherent softness allows it to be used effectively in rooms with limited natural light, where it takes on a sultry, almost inky appearance, ideal for creating cozy bedrooms or living rooms when complemented with warm lighting. For a more dramatic effect, color drenching this shade is recommended, particularly in smaller, enclosed areas like powder rooms, to achieve a custom-designed, sophisticated feel. The color's soothing nature and soft, gray undertone also make it an excellent choice for home offices or libraries, promoting stability and focus as a sensory-conscious paint color. Regarding color pairings, Vintage Vogue harmonizes effortlessly with a calming, neutral palette. Warm, creamy whites like Benjamin Moore's Swiss Coffee or muddy taupes such as Stone Hearth are suggested for a balanced scheme. The article specifically mentions pairing Vintage Vogue with Benjamin Moore White Dove in a kitchen setting, where it stands out against an all-white backdrop. For those seeking more visual tension, muted yellows, soft blushes, or even dusty purples, like Benjamin Moore's Cinnamon Slate, can make Vintage Vogue come alive. Finishing touches with reflective accents such as brushed bronze sconces, metallic finishes, and elegant glassware can elevate the drama, while tactile elements like woven textiles, plush fabrics, warm hardwood floors, and light linens contribute to a sense of comfort and tranquility. The article concludes by reinforcing Vintage Vogue's capacity to offer drama without being overpowering, positioning it as a timeless olive paint color that soothes rather than shouts. #BenjaminMoore #VintageVogue #PaintColor #InteriorDesign #GreenPaint #ColorTrends #HomeDecor #DesignTips #RachaelGendrolis

Corey Damen Jenkins, an ELLE Décor A-List designer known for his layered interiors that blend vivid colors and patterns, emphasizes that successfully mixing colors is a complex endeavor, akin to cooking a meal. Jenkins recently curated a vibrant palette for Benjamin Moore, featuring rich emerald, soft pale pink, spicy raspberry, deep noir, warm white, and electric aquamarine. His primary advice for homeowners considering bold paint colors is to select paint colors last in the design process. He argues that there are extensive choices in paint colors, unlike rugs, furnishings, or fabrics for sofas and window treatments. Therefore, it is more effective to invest in significant anchor pieces first and then choose a paint shade that harmonizes with existing elements. When developing a color scheme, Jenkins recommends identifying a "tie that binds"—a wallcovering, rug, or patterned fabric that encapsulates the various colors intended for the space. Once this central element is established, other hues and finishes can be chosen to complement it. He also suggests looking to one's wardrobe for color inspiration, noting that people are often comfortable with colors they wear and may be more open to incorporating similar shades into their homes. For those hesitant about bold paint, accents and accessories offer a subtle way to introduce vibrant colors. Nature serves as another valuable source of inspiration for color combinations. Jenkins points to natural pairings found in flowers or bird's wings as evidence that seemingly disparate colors can coexist harmoniously. To ensure a colorful room remains timeless, Jenkins advises studying historical color palettes from ancient civilizations, as certain colors, such as jewel tones, consistently appear throughout history, suggesting a cyclical nature of fashion and design that avoids a completely neutral aesthetic. Understanding how natural light interacts with a room is crucial. Jenkins suggests embracing the room's inherent lighting conditions: dark rooms can be made "sexy and smoldering" with rich, deep colors, while well-lit rooms can be amplified with vibrant, joyful hues. He cautions against using bright colors to overcompensate for a lack of natural light, as this can create an overwhelming effect. For accent walls, Jenkins stresses the importance of making a deliberate statement rather than simply adding color for color's sake. An accent wall should draw attention to a specific feature, such as a bed in a bedroom. He also recommends framing accent walls with molding to create a more custom and sophisticated look, resembling a mural. Finally, if a homeowner is determined to start with a specific bold paint color, Jenkins advises full commitment. This can involve either matching all furnishings and accessories to the chosen color, creating a monochromatic effect, or using contrasting colors to achieve a color-blocked design. In either approach, a decisive commitment to the chosen palette is essential for a cohesive and impactful result. #InteriorDesign #PaintColors #HomeDecor #ColorPsychology #DesignTips #BenjaminMoore #CoreyDamenJenkins #ColorPalette

Benjamin Moore's Gentleman's Gray, despite its name, is a deep, rich navy blue that has become a favorite among interior designers. This heritage-inspired color exudes sophistication and luxury, while also being surprisingly versatile. It is one of Benjamin Moore's best-selling dark paints, fulfilling its title by evoking a sense of grandeur and timeless elegance often associated with historic architecture and traditional design. Helen Shaw, Director of Marketing at Benjamin Moore, describes it as “a blackened teal blue that balances richness and restraint,” making it a popular choice for those seeking a dramatic hue for their homes, whether used across all four walls or as an accent color. Shaw suggests that Gentleman's Gray would significantly enhance any kitchen cabinetry, imparting a luxurious and elegant feel. It works well with both industrial and traditional shaker designs, and can be paired with a clean, sleek white for a sharp, timeless, and contemporary contrast. For a more subtle approach, a pale pink can be combined with Gentleman's Gray to create a playful balance of light and dark. This dusky rose balances beautifully with the cool, anchored blue-black, resulting in a soft, approachable, and sophisticated color combination. Arianna Barone, Color Marketing Manager at Benjamin Moore, recommends Gentleman's Gray as an ideal bedroom color. She notes that it blends the easygoing qualities of blues and greens with the alluring characteristics of deeper hues, creating a statement-making shade. It can readily replace dark grays, browns, and black paints in any color palette, working beautifully when color-drenched on all four walls of a bedroom or home office to cultivate a moody atmosphere. Barone advises pairing it with brass fixtures, velvet textiles, and wooden accents for a refined yet welcoming aesthetic. Nina Long, Principal Designer at Mathews Design Group, also expresses her admiration for Gentleman's Gray, citing its moody and rich tone. She highlights its unique blend of deep blue with hints of green and black, distinguishing it from navy or teal. Long recommends using it in spaces where a sophisticated dramatic effect is desired, such as offices, libraries, or bedrooms. She particularly favors its application in a color-drenched manner, as it can make trim and molding pop. Long typically pairs it with neutrals, occasionally incorporating chocolate brown, ochre, and forest green for added depth. Jennifer Jones, Principal Designer at Niche Interiors, echoes these sentiments, stating her preference for Gentleman's Gray in creating moody bedrooms, libraries, and home offices. She emphasizes that the hue is a perfect mix of saturated blue with sophisticated gray undertones, making it a suitable companion for warm woods and brass finishes. The article concludes by encouraging readers not to be deterred by the dark undertones of Gentleman's Gray, emphasizing its versatility and ability to bring warmth and sophistication to any space. It particularly highlights its effectiveness in home offices, snugs, and bedrooms, offering suggestions for incorporating this deep blue through various home decor items if a full paint project is not immediately desired. For those preferring lighter blue shades, Benjamin Moore's blue-gray paint colors are recommended as a refreshing and uplifting alternative. #BenjaminMoore #InteriorDesign #PaintColors #HomeDecor #ColorSchemes #DecoratingIdeas #LuxuryInteriors #DesignTrends

The article delves into the anticipated color trends for home interiors in 2021, showcasing how various leading paint companies and color authorities have unveiled their picks for the upcoming year. These selections are presented as embodying themes of resilience, optimism, wellness, and a desire for stability, reflecting the global context of the time. Pantone Color Institute, a globally recognized authority in color standards, announced a duo of colors for 2021: "Ultimate Gray," a neutral midtone, and "Illuminating," a vibrant yellow. This combination is described by Leatrice Eiseman, executive director at Pantone, as conveying a message of positivity underpinned by fortitude, blending practicality with warmth and optimism to foster resilience and hope. The article notes that this pairing is particularly suitable for living spaces, including home offices. Sherwin-Williams introduced "Urbane Bronze" as its color of the year, a grayish-brown shade that evokes the richness of natural materials like metal, stone, and wood. This color is positioned as ideal for creating a sense of sanctuary within personal spaces and harmonizes well with warmer earth tones. Holistic interior designer Gala Magriñá suggests using "Urbane Bronze" for home exteriors or as an accent color for doors or focal walls, recommending its pairing with blush pink to add warmth and a contemporary touch. Benjamin Moore selected "Aegean Teal," an oceanic blue-green, as its color of the year, accompanied by a palette of 12 earthy shades. Andrea Magno, Benjamin Moore’s director of color marketing and development, explains that these colors respond to a human yearning for stability amidst uncertainty, highlighting their potential to positively influence emotions and well-being. Lilit Devejian of LuxySpace finds "Aegean Teal" relaxing and suggests pairing it with white, noting its vintage yet modern feel, suitable for minimalistic millennial lofts. Behr's Color Trends 2021 Palette features 21 colors, including popular neutrals like "Smoky White" and "Barnwood Gray," which has a subtle green hint and is versatile for both interior and exterior use. Warmer tones such as "Almond Wisp" (taupe) and "Sierra" (earthy) are also gaining traction. Designer Katie Rosenfeld observes an '80s vibe in the palette and mentions her current preference for chocolate brown, beige, cream, nude, and various yellow shades. Backdrop, an online paint company, through co-founder Natalie Ebel, highlights earth tones and blues like "Surf Camp" (dark blue with green undertones), as well as warm terra-cotta hues such as "Ghost Ranch." Ebel also points to uplifting yellows, including "Disco Nap," as having a significant moment. Magriñá suggests using energetic yellows like "Disco Nap" in breakfast nooks or home offices to create an uplifting atmosphere, recommending pairings with whites and blues. PPG Paint Brand's "Be Well" palette comprises 14 colors, featuring "Transcend" (mid-tone beige), "Big Cypress" (ginger orange), and "Misty Aqua" (muted tropical turquoise). Katie Sprague of CallisonRTKL emphasizes the wellness-promoting and calming effects of these colors, drawing parallels to their use in hospital environments for their impact on healing and mental well-being. Clare, another online paint brand, uses sales data and customer feedback to identify popular colors. Their best-sellers are whites and neutrals, with a notable increase in sales for cheerful yellows like "Lemonade" and pinks such as "Rosé Season," indicating a consumer desire for brighter, more uplifting shades. Angie Hranowsky, a designer from Charleston, S.C., advises against relying solely on online color views. She recommends finding color inspiration from existing decor, narrowing down options, and testing paint samples directly on walls, as digital representations can differ significantly from real-life appearance. The article also mentions a new device, the ColorReader EZ, which helps match desired colors to major paint brands, retailing for $59. #ColorTrends #InteriorDesign #PaintColors #HomeDecor #Pantone #SherwinWilliams #BenjaminMoore #Behr #PPGPaint

The perception of green as a prominent interior design color is currently being debated, with a Reddit thread suggesting it has become the 'new millennial gray.' This discussion raises questions about the longevity and ubiquity of design trends in the age of social media. The author, a self-proclaimed admirer of green, explores whether the color has reached a saturation point in home decor, potentially leading to it being deemed 'over' by a younger generation. Green has undeniably gained significant popularity in recent years, becoming a go-to neutral in design. Its widespread adoption is evident across various trends like cottagecore and maximalism, and it is frequently showcased on platforms such as Pinterest and design-focused Reddit communities. This extensive presence leads to a degree of homogenization in interior styles, a phenomenon amplified by information overload from social media. The current situation with green parallels what happened to gray several years ago, which transitioned from a versatile neutral to a symbol of uninspired, builder-grade interiors lacking character and warmth. Despite the prevailing sentiment that green might be overused, the article argues that its timeless and historic nature, with centuries of stylish application, suggests it will endure. Many design enthusiasts still cherish green, viewing it as a classic. Furthermore, scientific research supports the positive psychological effects of green, indicating its potential to enhance creativity and promote relaxation within living spaces. For those who wish to incorporate green into their homes in a lasting manner, the article offers guidance on selecting appropriate shades. It advises moving away from lighter, gray-tinged sage greens, which have become prevalent, in favor of deeper, warmer tones with brown undertones. The emphasis for color trends in 2025 is on depth and richness. Alternatively, verdigris-inspired greens, featuring subtle duck egg blue or sea-sprayed undertones, can provide a lighter yet enduring aesthetic. The author suggests five specific green paint colors that are predicted to withstand the ebb and flow of design trends: Oakmoss by Sherwin-Williams, Green Grove by Benjamin Moore, Cypress Vine by Behr, Clover Green by Benjamin Moore, and Verdigreen by Sherwin-Williams. These selections aim to offer enduring appeal, ensuring that green continues to be a cherished color in home design. #ColorTrends #GreenPaint #InteriorDesign #HomeDecor #PaintColors #DesignTrends #TimelessDesign #SherwinWilliams #BenjaminMoore

The article presents a curated list of interior paint colors recommended by professional designers, aimed at helping homeowners refresh their living spaces. It emphasizes that a simple paint job can significantly transform a room, making it Instagram-worthy without requiring a full renovation. The featured paint colors are sourced from popular brands such as Benjamin Moore, Sherwin-Williams, Farrow & Ball, Clark+Kensington, and Dunn-Edwards. For various rooms, specific color recommendations are provided to evoke different moods and complement existing decor. For instance, warm neutrals or soft blue shades are suggested for bathrooms to create a calming atmosphere. Energizing orange is recommended for modern office spaces to promote motivation and inspiration. Dark and moody tones like gray, brown, or black are highlighted as a popular trend for foyers and cozy bedrooms, offering depth and bold interest. Additionally, designer-approved white colors are included for kitchens and living rooms. Several designers share their top picks and reasons for their choices. Dan Mazzarini of BHDM Design praises Benjamin Moore's Templeton Gray for its chameleon-like quality, adapting to other decor with its blue, gray, and green undertones. He recommends it for millwork, kitchen islands, and libraries. Marie Cloud of Indigo Pruitt suggests Sherwin-Williams' Burgundy for its deep, warm, and inviting feel, ideal for guest rooms, bedrooms, or dining areas. Erin Gates favors Benjamin Moore's Fairview Taupe, a cozy brown with a chalky gray hint, which pairs well with blues or faded russet tones. Adam Hunter recommends Sherwin-Williams' Hearty Orange for workspaces due to its energetic, creative, and positive radiation, complementing neutrals and wood tones. Sarah Storms discusses Benjamin Moore's Buffett Green, an unexpected hue for dining areas that harmonizes with kitchen elements and brings life and light to the space. Jennifer Verruto of Blythe Interiors highlights Sherwin-Williams' Steely Gray, noting its rich yet subtle blue undertone that creates a calming foundation for living spaces. Gideon Mendelson mentions Benjamin Moore's Moonshine, an off-white with a muted blue-gray undertone, adding depth and interest to foyers. Verruto also recommends Sherwin-Williams' Oyster Bay for its versatility, offering a balance of warm and cool tones with coastal influences. Lauren Lerner of Living with Lolo prefers Sherwin-Williams' Forged Steel, a warm gray with brown tones that changes with lighting, suitable as a dramatic backdrop. Caren Rideau of Kitchen Design Group's top gray pick is Benjamin Moore's Classic Gray, valued for its soft warmth that doesn't distract from artwork. Gail Davis uses Benjamin Moore's Century Darjeeling for its impactful dark hue in guest bedrooms. Mindy O'Connor suggests Farrow & Ball's Dimpse, a cool pale gray that acts as a neutral for modern spaces. Brianne Bishop recommends Benjamin Moore's Gray for its deep, moody quality that balances warm and cool elements. Kirsten Krason of House of Jade Interiors uses Sherwin-Williams' Snowbound for a consistent white across walls, trim, cabinets, and ceilings. Ariel Okin prefers Benjamin Moore's Chantilly Lace for its cool, crisp white that makes rooms airy and clean. Breegan Jane recommends Benjamin Moore's Aegean Teal for its serene, shimmering quality in bedrooms, libraries, offices, or cabinetry. Erin Gates likes Farrow & Ball's Green Smoke for powder rooms and millwork, offering a subdued yet dramatic deep green. Kate Lester suggests Dunn-Edwards' Cavernous for those who appreciate dark colors, praising its contrast with white and compatibility with warmer neutrals. Lauri Ward highlights Benjamin Moore's Palladian Blue, a versatile blue-gray-green for sunny rooms or tranquil bedrooms. Katie Reynolds recommends Clark+Kensington's Garden Stone for its warm gray tones that resist blue undertones. Jill Hosking-Cartland prefers Sherwin-Williams' Compatible Cream for a warm, inviting yellow that coordinates well with adjoining rooms. Irene Lovett of designstiles recommends Benjamin Moore's Intense White, a grayish tone that offers subtle contrast with white trim. Abbe Fenimore of Studio Ten 25 suggests Benjamin Moore's Revere Pewter as a versatile neutral for open floor plans. Brittany Zachos of Zachos Design Group uses Benjamin Moore's Decorator's White for a crisp, clean feel in bright ceilings, trim, and bathrooms. Arianne Bellizaire recommends Sherwin-Williams' Wool Skein as a neutral that avoids pink undertones. Finally, Elissa Morgante of Morgante-Wilson Architects favors Benjamin Moore's Manchester Tan, a warm neutral that changes with the light, offering richness or freshness depending on the source. #InteriorDesign #PaintColors #HomeDecor #DesignerTips #HomeRenovation #DIYDecor #ColorTrends #BenjaminMoore #SherwinWilliams

Choosing the right paint color for a room can be an overwhelming task due to the vast number of options available, even when considering specific undertones, color families, or light sensitivity. To simplify this process, interior designers have shared their preferred Benjamin Moore paint shades, encompassing both best-sellers and more unique selections. The article categorizes these designer-approved paints by color family, starting with white paints. White, despite appearing simple, is often the most challenging to select due to the importance of undertones and light sensitivity. Designers recommend several white shades for their versatility. Alice Chiu, founder of Miss Alice Designs, favors Cloud White, a soft, warm white with a taupe undertone that avoids a 'yellowish' cast. She suggests pairing it with crisp whites like Chantilly Lace for subtle contrast or earthy tones for a natural feel, noting that dark accents enhance its creamy hue. Kyle O'Donnell and Christopher Sale of Gramercy Designs prefer Simply White for its slight warmth, which beautifully complements natural wood, veined stone, and tile. For a cleaner white without significant warmth, Kendra Nash of Nash Design Group and Artem Kropovinsky of Arsight recommend Chantilly Lace, praising its pure, crisp quality and lack of unwanted undertones, making it easy to pair with other colors and highlight design details. Benjamin Moore's Swiss Coffee is highlighted as a timeless, well-balanced warm white suitable for various lighting conditions, often chosen by designers like Nicole Cullum of Color Caravan and Kathy Kuo of Kathy Kuo Home. Swiss Coffee, with its subtle green undertone, pairs effectively with cooler and jewel tones, fitting well with French country and modern organic aesthetics. Moving to gray paints, designers offer options from deep charcoal to lighter hues. For a moody yet cozy atmosphere, Nicole Cullum suggests Kendall Charcoal, which adds drama without making a space appear too dark. Dan Mazzarini of BHDM Design describes it as a 'cocoon color' ideal for home libraries, hearth rooms, and bedrooms, recommending a flat finish for a velvety appearance. For a lighter gray, Alice Chiu's top choice is Gray Owl, a versatile neutral that adapts to different styles and can exhibit blue or green undertones depending on lighting and surrounding elements. Nicole also recommends Stonington Gray for its versatility and silver-like undertones, allowing it to transition seamlessly between warm and cool palettes. Kendra Nash uses Kitty Gray for cabinetry, appreciating its ability to reflect surrounding tones, including hints of green, blue, or a true classic gray, adding drama and intensity. For black paints, Elizabeth Drake, principal designer of her firm, recommends Wrought Iron for its deep, rich quality that provides impact without overpowering a space, as demonstrated in a display cabinet. Nicole Cullum also suggests Iron Mountain, a soft black that balances warm and cool tones, offering excellent contrast with a soft finish. Onyx is another favorite for its luxurious, earthy black hue, which pairs well with warm or bright whites and creates stunning contrast with light neutrals or bold accent colors. Blue paints, a trending color family, offer numerous variations. Elizabeth Drake highlights Palace Pearl for soft backdrops that are neither bland nor too bright, especially appealing when combined with rich olive greens. Dan Mazzarini's choice is Templeton Gray, a historical color that, despite its name, presents as a blue with gray and green undertones, acting as a 'chameleon color' that adapts to the room's decor. He uses it for doors, kitchen islands, and libraries. Kyle O'Donnell and Christopher Sale suggest Van Deusen Blue, a timeless shade suitable for children's rooms or as a versatile trim color. Green paints are currently popular and adaptable to various design styles. Caroline Brackett of Caroline Brackett Studio of Design often uses Peale Green for vanities, moody spaces, or front doors. Nicole Cullum notes Saybrook Sage for its timeless appeal, suitable for cabinetry and providing contrast with warm whites and light neutrals. Mediterranean Olive is another go-to green for Dan Mazzarini, used for walls and millwork in different sheens. Veronica Colby of Evergreen Design Co. favors Chimichurri for its deep, rich appearance, which beautifully complements gold accents and hardwood floors. Red paints have gained popularity, with Emily June Spanos of Emily June Designs recommending Bordeaux Red for its deep red and purple tones that add character and drama, especially when contrasted with pale wood millwork. Nicole Cullum also likes Boston Brick, which draws from terracotta hues but incorporates a historical red to balance orange tones, creating a rosy tint with an earthy brown-orange base. Pinks and purples, while sometimes challenging, also have designer favorites. Emily June Spanos suggests Arizona Peach as a perfect pale pink or blush alternative to white, providing a warm glow and acting as a versatile neutral. Nicole Cullum adds First Light, Peach Parfait, Lavender Mist, Lily Lavender, and Shadow to her list, covering a range from dark and moody to light and uplifting. Finally, neutral paints are cherished for their timeless appeal. Kyle O'Donnell and Christopher Sale find Fairview Taupe to be a perfect brown, balancing warm and cool tones. It works well in monochromatic schemes or as a backdrop for moody blues. Revere Pewter is widely praised by designers like Artem Kropovinsky for its versatility and warm undertones, adapting comfortably to different lighting and bringing a sense of comfort. Veronica Colby prefers Pale Oak for its depth and taupe undertones, offering a gray alternative. Jessica Shaw of The Turrett Collaborative recommends Muslin for a warmer hue, especially when combined with black lacquer for a classic, classy style. These designer-recommended Benjamin Moore paint colors offer a diverse palette to refresh any room, providing inspiration and favored shades for various interior design styles. #BenjaminMoore #InteriorDesign #PaintColors #HomeDecor #ColorPalette #DesignerFavorites #WhitePaints #GrayPaints #BluePaints

The article delves into the most popular paint colors of 2024, as identified by prominent paint brands such as Sherwin-Williams, Benjamin Moore, Farrow & Ball, and Little Greene. Despite a broader trend toward bolder hues, neutral shades, particularly warm whites, dominated the list of top sellers. The analysis highlights that these popular colors cater to diverse design preferences, ranging from timeless and versatile to moody and dramatic. Sherwin-Williams reported that its top-selling shades were all light neutrals. Pure White (SW 7005) emerged as a perennial favorite, characterized by its bright yet subtly warm quality that prevents it from appearing stark. According to Sue Wadden, Director of Color Marketing at Sherwin-Williams, its versatility makes it an ideal backdrop for any interior space. Agreeable Gray (SW 7029), a greige with warm beige undertones, also maintained its popularity, offering a light, airy, and cozy feel that seamlessly integrates with various home decor styles. Alabaster (SW 7008), another warm white, continued to be a designer's choice due to its balance of brightness and coziness, pairing effectively with dark accents to create a natural and moody ambiance. Benjamin Moore's most popular colors for 2024 were also variations of white. Helen Shaw, Director of Marketing (International) at Benjamin Moore, noted that White Dove (OC-17), Swiss Coffee (OC-45), Simply White (OC-117), and Chantilly Lace (OC-65) were the top four. White Dove, a classic creamy white, is frequently chosen for entryways and kitchens, serving as a reliable backdrop. Swiss Coffee, praised for its balanced warmth that avoids an overly yellow or dated appearance, is often recommended by interior designers. Simply White is described as an all-rounder, creating spacious and fresh environments, as exemplified in a relaxing bedroom by Knight Varga Interiors. Chantilly Lace, a crisp white with minimal warming undertones, is favored for its ability to provide an undisturbed backdrop that allows other design elements to shine, particularly in bathrooms. In contrast to the neutral palette from Sherwin-Williams and Benjamin Moore, Farrow & Ball's most popular shades included bolder options. Hague Blue (No. 30), a deep blue with green undertones, proved popular for its ability to add drama and depth, especially in color-drenched small rooms, without being overly trendy. Railings (No. 31), an off-black with blue hints, demonstrated the appeal of dark, moody colors in creating dramatic yet inviting spaces, such as cozy bedrooms. Setting Plaster (No. 283), a flattering plaster pink, offered a neutral yet deep and subtly moody alternative to more overtly feminine pinks, maintaining its appeal across various rooms from kitchens to bedrooms. Little Greene also reported a preference for richer and bolder room colors. Mochi (312), a natural plaster-like shade, added warmth and served as a versatile neutral base, capable of appearing both traditional and contemporary depending on the aesthetic. Garden (86), a vibrant green, was popular for its connection to nature, promoting a soothing atmosphere in living rooms, kitchens, and dining areas. Olive Colour (277), another green, was noted for its calming and positive quality, working well with earthy tones, paler shades, and richer colors like browns and cherry reds. These selections from Little Greene underscore a desire for colors that provide both comfort and character. Overall, while classic light neutrals continued their dominance in 2024, there was also a notable embrace of moody and richer paint colors, reflecting diverse interior design preferences. These popular shades offer a comprehensive guide for homeowners seeking inspiration for their room color ideas in the upcoming year. #PaintColors #InteriorDesign #HomeDecor #ColorTrends #SherwinWilliams #BenjaminMoore #FarrowAndBall #LittleGreene #NeutralPalette

Benjamin Moore announced Aegean Teal as its 2021 Color of the Year, characterizing it as an "intriguing blue-green that creates natural harmony and invites us to reflect and reset." The company presented this comforting hue as a necessary antidote to the unsettling events of 2020. This choice represents a shift from the previous year's selection, First Light, a millennial pink shade paired with White Heron, which aimed to project outward-looking optimism. In contrast, Aegean Teal is described as having a grounding effect. Andrea Magno, Benjamin Moore's director of color marketing and development, emphasized the yearning for stability amidst uncertainty. She explained that Aegean Teal and its accompanying color trends palette are designed to evoke a welcoming, lived-in quality, fostering connections and genuine moments within the home. This focus on domestic comfort is particularly relevant given the increased time people spent at home during the year. The chosen color is part of a broader, muted, and earthen color palette. This complementary range of warm tones is intended to provide a straightforward starting point for individuals looking to refresh and rethink their living spaces. The article highlights several colors from this palette, illustrating how they can be used in interior design. Examples include Amazon Soil, used for a bookcase, Muslin as a muted backdrop for a daybed, and Chestertown Buff, a warm yellow that complements wood finishes. This color selection and its associated palette offer homeowners a way to revitalize their interiors with a sense of calm and stability, encouraging a renewed perspective on their personal environments. The palette's natural and earthy characteristics aim to create serene and inviting atmospheres, aligning with the perceived need for comfort and grounding in challenging times. The focus is on creating spaces that support well-being and provide a sanctuary from external stressors, making the home a place for reflection and renewal. #BenjaminMoore #ColorOfTheYear #AegeanTeal #InteriorDesign #HomeDecor #ColorTrends #PaintColors #DesignNews

This article highlights 19 popular paint colors favored by Dallas-based interior designers, categorized into blues, greens, whites, and new neutrals. The selections offer a diverse palette for various home decor styles, ranging from vibrant accents to subtle backdrops, and include suggestions on how to effectively use each shade within a living space. The blue paint selections offer a spectrum from light and airy to deep and saturated. "Breath of Fresh Air" by Benjamin Moore, a pale blue, is recommended for ceilings, especially in sunrooms or porches, and is often blended with white for a softer effect. "2030-B" by Fine Paints of Europe, a baby blue lacquer, is praised for its flawless shine and elegant drama. "Uncertain Gray" by Sherwin-Williams is presented as a versatile middle ground between gray and blue, suitable for entire rooms or accents, and pairs well with brass, whites, or unexpected colors like coral. "Commodore" by Sherwin-Williams, a rich, nearly violet blue, is described as a conversation starter that pops when combined with whites and neutrals. Finally, "Silver Mink" by Benjamin Moore is a reliable blend of blue and gray/silver, ideal for painting an entire room, including walls, trim, and casings, without being overwhelming. For green hues, the article showcases choices that range from bright and playful to deep and sophisticated. "Grassy Fields" by Benjamin Moore is a saturated, bright green suggested as a perfect accent, particularly for lacquering the back of bookshelves. "Hardware" by Sherwin-Williams is a muted green with gray undertones, offering a sophisticated yet playful vibe, often used in powder baths for an unexpected focal point. "Black Forest Green" by Benjamin Moore is a deep forest green that can appear almost black and is recommended for outdoor use like planters and fences, though it can also be dramatic indoors. "Key Largo Green" by Benjamin Moore, a deep blue-green, is highlighted for creating drama in indoor spaces like home bars or for a tone-on-tone room aesthetic. "Turquoise Mist" by Benjamin Moore, a green-blue, is noted for its celestial and airy quality, suitable for bedrooms and can be paired with greens, soft pinks, or raspberry tones. "Aganthus Green" by Benjamin Moore provides just enough color without being overly trendy, making it suitable for cabinetry, millwork, and bathroom vanities, and pairs well with browns, soft pinks, and antique oil paintings. In the realm of white paints, "White Dove" by Benjamin Moore is a highly versatile option, used widely in any finish as a true white that isn't too stark. "Chantilly Lace" by Benjamin Moore, described as evocative of fresh cotton, is ideal for contemporary spaces and as a backdrop for art, making every room feel like a gallery. "High Reflective White" by Sherwin-Williams is a flexible pure white that pairs well with the entire color wheel without altering accent colors, making it perfect for baseboards, trim, and ceilings. For those seeking alternatives to stark white, the article provides a selection of new neutral paint colors. "Navajo White" by Benjamin Moore is a buttery white that offers warmth, suitable for softer furnishings and antiques when a bright white is too harsh. "Alaskan Skies" by Benjamin Moore provides a lightness of white with the depth of taupe, described as beautiful and soothing. "Briarwood" by Benjamin Moore, a warm and moody neutral, fits both traditional and contemporary settings, recommended for libraries, master bedrooms, and dining rooms seeking glamour. "Dimity" by Farrow & Ball, a pale and subdued taupe, is praised as a chameleon color that subtly changes from room to room, offering a calming effect at night and vibrancy in daylight. Finally, "Dusty Trail" by Benjamin Moore, a peachy beige, serves as a contemporary neutral with vintage undertones, often used in a high-gloss lacquer in unexpected places, such as a ceiling, to create a glow. #InteriorDesign #PaintColors #HomeDecor #DallasDesigners #ColorPalette #DesignTips #BenjaminMoore #SherwinWilliams #FarrowAndBall

Benjamin Moore has been a premier source for interior and exterior paint since 1883, renowned for its extensive color range and high-quality products. Each year, the company introduces new color trends that significantly influence interior design. Paint is an accessible way to refresh and modernize a home, offering options from subtle hues to bold statement shades. This article, based on exclusive consultations with design professionals Kimberley Pontbriand of Blanc Marine Intérieurs and Beril Yilmaz of By Design and Viz, highlights Benjamin Moore's top trending paint colors and provides advice on how to integrate them effectively, as well as which shades to avoid. Maritime White is presented as a sophisticated, warm neutral, praised by Pontbriand for its ability to add warmth without overwhelming a space, creating a cozy yet refined atmosphere. Its versatility allows it to complement natural materials, soft textures, and various lighting conditions, making it a foundational color for curated and inviting spaces. Benjamin Moore describes it as an "off-white with muted beige tones," suitable for introducing color to walls without being too bold. Its compatibility with both warm and cool shades, such as Broken Arrow, underscores its adaptability. Revere Pewter is identified as a balanced greige that bridges warm and cool neutral tones, offering timeless elegance. Pontbriand notes its ability to work in both contemporary and classic interiors, making it ideal for transitional spaces where warm and cool elements coexist. Michelle from The Color Concierge also endorses Revere Pewter, highlighting its earthier, deeper effect compared to Sherwin Williams' Agreeable Gray, due to its green undertones. Raccoon Fur, a soft black, is recommended for those seeking a daring yet accessible shade. Pontbriand characterizes it as a "bold near-black that exudes elegance and drama." While some debate the use of black for entire walls, Raccoon Fur's touch of inky blue softens its appearance, making it highly contemporary. It pairs well with light neutrals like White Dove and Silken Pine, and can even be used for exteriors, aligning with the trend of deep blue in home colors. Gettysburgh Gold, a rich golden brown, reflects the 1970s design influence, particularly the resurgence of brown and yellow tones. Pontbriand describes it as a "muted golden hue, perfect for balance and contrast." Despite its trendy nature, Benjamin Moore labels it as "ancestral and opulent," indicating a classic, vintage quality that suits older homes seeking a modern yet respectful update. It is best paired with other warm neutrals for a cohesive look. White Dove is championed by Yilmaz as a timeless and trendy warm white that suits any space, mirroring Pontbriand's preference for warm white hues. Benjamin Moore describes it as clean and classic, ideal for a neutral backdrop to bolder decor. It pairs effectively with contrasting shades like Kendall Charcoal and Country Redwood, the latter aligning with the current terra-cotta trend. Chantilly Lace is another light neutral praised by Yilmaz as a "crisp, clean neutral that's fresh and modern." Inspired by natural textiles, it offers elegance and gentleness. Its slight blue undertone provides a modern coolness while maintaining a soft, welcoming feel, making it suitable for bathrooms and modern farmhouse aesthetics. It creates striking contrast with natural wood tones and brick. Cinnamon Slate, Benjamin Moore's 2025 Color of the Year, is a plum-brown blend that signifies a shift from cool, minimalist interiors to warm and inviting spaces. Yilmaz explains its popularity stems from homeowners seeking rich, deep tones. Its gentle purple undertones give it a modern twist, and it pairs well with soothing creams like Linen White or Maritime White. Balboa Mist is a warm taupe that excels in creating cozy spaces, differing from past grays. Yilmaz notes its perfect blend of warm and cool tones, making it an ideal backdrop for the organic modern style. It enhances natural wood, stone, and woven textures. It is a versatile best-seller that appears clean without being cold, complementing blues and greens. Conversely, the article advises against certain colors. Gray shades with blue undertones, once popular, are now seen as stark and dated, a trend referred to as "millennial gray." While soft black with blue undertones is trendy, gray lacks its drama. Pontbriand suggests avoiding cool grays unless intentionally balancing them with richer hues like Stained Glass or warmer neutrals like Sea Salt or Light Breeze. Overly bright whites without warm undertones are also discouraged, as they can appear harsh and sterile. Pontbriand recommends softer whites with a touch of warmth for a more inviting feel, such as Benjamin Moore's Glacier White. Warm-toned whites are particularly beneficial in spaces lacking natural light. It is crucial to test white samples on walls to account for reflected colors and ensure the shade still looks white, avoiding those with too strong of a green, yellow, or pink tint. Yellow-toned beige is identified as a dated shade. Pontbriand emphasizes the importance of balance in warm neutrals, advising against "beige tones that lean too yellow." Instead, timeless options like light or medium taupe, such as Smoky Taupe, are preferred. Nuance is key in paint selection, often requiring choosing a shade two levels lighter and less saturated than desired, then complementing with decor. Finally, overused grays like Gray Owl and Stonington Gray have lost their appeal. Yilmaz recommends warmer grays like Classic Gray as an alternative to prevent spaces from feeling cold and flat. Classic Gray, with a high light reflective value, serves as a bright, true neutral option. Similarly, the article warns against the over-saturated Palladian Blue, recommending softer, earthier blues and greens like October Mist as more current alternatives. While Palladian Blue can be made to work with specific pairings like Tweed Coat or White Dove, exploring other serene options is advised for an updated interior. #BenjaminMoore #PaintColors #InteriorDesign #ColorTrends #HomeImprovement #NeutralColors #WarmTones #CoolTones #DesignTips

Benjamin Moore has announced its 2026 Color of the Year, a rich espresso brown with charcoal undertones named "Silhouette AF-655." This selection is influenced by the connection between fashion and decor, particularly the modern interpretation of classical suiting, aiming to offer a sophisticated yet warm and cozy neutral for interior spaces. Along with Silhouette, Benjamin Moore has unveiled a palette of seven complementary colors, categorizing them into refined neutrals, bold and timeless heritage hues, earth-inspired elegance, subtle sophistication, and a final note color. The refined neutrals include Swiss Coffee OC-45, a best-selling off-white that provides crisp brightness and warmth, enhancing Silhouette's structured qualities. Another neutral, First Crush CSP-310, is a pale color with a hint of blush, its appearance subtly shifting with lighting and surrounding decor. Sherwood Tan 1054, a classic tan with earthy brown notes, is introduced as one of the palette's "handsome midtones," effectively used as trim in conjunction with First Crush. For those seeking bolder statements, Narragansett Green HC-157 is presented as a deep, blackened teal. This color, part of Benjamin Moore's Historical Colors collection, imparts a sense of history and architectural relevance, suitable for dramatic and dignified applications like a front door. In the earth-inspired elegance category, Southwest Pottery 048 is a striking blend of brown, red, and orange, reminiscent of kiln-fired clay. This color, when paired with Sherwood Tan and Swiss Coffee, can transform a predominantly neutral room with its distinct presence. The subtle sophistication is represented by Raindance 1572, a steely green with gray undertones, making it versatile for various design schemes. It complements Narragansett Green in more formal settings or can create a softer, romantic atmosphere when combined with First Crush or Swiss Coffee. The palette concludes with Batik AF-610, a dusty mauve that combines violet and rose tones. This hue is described as demure, contrasting with the assertive Silhouette, akin to a vintage tea dress alongside a classic suit. The article provides specific paint product recommendations for different applications (e.g., Aura Interior, Waterborne Ceiling Paint, Aura Bath & Spa, Regal Select Interior, Advance Interior) and offers examples of how these colors can be utilized in various rooms such as entryways, bathrooms, and hallways. #BenjaminMoore #ColorOfTheYear #InteriorDesign #PaintColors #HomeDecor #DesignTrends #ColorPalette #SilhouetteAF655 #PaintPairings

BEHR Paint Company and The Home Depot marketing chiefs discuss the evolution of their Color of the Year campaign, highlighting the selection process for the 2024 color, Cracked Pepper, and the strategic partnership between the two companies. The annual Color of the Year selection is based on consumer research, lifestyle trends, and input from design experts, and has expanded into a comprehensive brand campaign involving retail media marketing with The Home Depot, social media initiatives, and experiential components. This multi-faceted approach has led to a notable increase in sales. Jodi Allen, Global CMO of BEHR Paint Company, explains that Cracked Pepper was chosen for its versatility, appealing to DIYers, designers, and professionals for both interior and exterior applications, including walls, cabinets, and furniture. The company focuses on creating an immersive experience for the launch, exemplified by painting exterior buildings in a Cracked Pepper-like color for the 2024 announcement in Napa. BEHR collaborates closely with The Home Depot, integrating color and décor trends to assist consumers in replicating desired home aesthetics. Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot, emphasizes the long-standing 45-year partnership and how their teams leverage insights into The Home Depot customer to select a color palette that resonates with their audience. The partnership has evolved over the years, with a continuous focus on selecting usable colors that align with current lifestyle trends. Beyond the color selection, the campaign now heavily emphasizes creating an immersive experience, including vignettes showcasing how Cracked Pepper integrates with The Home Depot's decor items. A significant consumer activation component involves a sweepstakes on Instagram, offering five winners $10,000 to transform their spaces with Cracked Pepper, utilizing platforms like Instagram and TikTok for inspiration and engagement. The Home Depot's retail media network plays a crucial role in this partnership. Battin explains that they utilize first-party data to understand their audience's project stages, allowing them to deliver targeted messages to BEHR's customers, whether they are seeking inspiration, in the midst of a project, or nearing completion. This data-driven approach extends to on-homedepot.com and off-channel sites such as Google and Pinterest, enhancing engagement. The retail media network is a significant growth driver for The Home Depot, facilitating partnerships with vendors like BEHR by leveraging customer insights to provide relevant solutions. The decision to select a dark shade like Cracked Pepper was informed by extensive consumer research. A survey of over a thousand consumers revealed high interest in darker tones, with 57% believing a darker wall color contributes to a designer aesthetic and an elevated feel. Millennials, identified as a strategic audience, expressed that a black tone like Cracked Pepper instantly modernizes a home. This is further supported by broader fashion and lifestyle trends. Key trends in the home improvement sector include the growing influence of millennials, who account for 52% of homeownership today, and Gen Z, who are rapidly entering the housing market. Both companies aim to connect authentically with these younger generations by being present where they seek inspiration, particularly on social media platforms like TikTok and Instagram. Initiatives like BEHR’s “To DIY For” TikTok campaign are designed to build confidence in DIY projects for younger consumers. The Home Depot also focuses on the intersection of content and commerce, using platforms to provide tools and confidence for project initiation and completion. Furthermore, The Home Depot launched a campaign aimed at female doers to foster inclusivity and empowerment in home improvement, acknowledging that women may not always feel welcome in these retail environments. Marketing strategies for these digital-native generations involve innovative media platforms, shoppable ads, and regionalized messaging to ensure authenticity and relevance, recognizing that a one-size-fits-all approach is no longer effective. #BEHRPaint #TheHomeDepot #ColorOfTheYear #CrackedPepper #HomeImprovement #RetailMedia #MarketingStrategy #ConsumerTrends #DIY #SocialMediaMarketing