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Meet Anne-Sophie Rosseel | Interior & Furniture Designer, Founder of House of RoRo
Anne-Sophie Rosseel, an interior and furniture designer, established House of RoRo after identifying a gap in the children's furniture market. Her motivation stemmed from a personal need for functional, ethically produced, and aesthetically pleasing children's furniture for her son that would integrate seamlessly into a home environment, rather than being confined to a playroom. Rosseel found existing options to be predominantly plastic, disposable, and overly cutesy, lacking the longevity and timeless design she sought.
The initial prototypes of her furniture were developed for her own home and garnered significant positive attention from visitors, encouraging her to pursue the venture further. The process of creating her own collection offered a refreshing creative freedom, unburdened by client specific demands. The decision to officially launch House of RoRo was solidified when T Magazine expressed interest in featuring the upcoming line, providing an unexpected platform for her fledgling business.
House of RoRo operates as a design studio specializing in children's furniture and objects, aiming to balance practicality with artistic expression. A core principle of the brand is the creation of high-quality, sustainable furniture that does not compromise on beauty. The brand's "Interlockables" collection exemplifies this philosophy, featuring flat-pack furniture designed like "puzzle pieces" that children can assemble themselves, with some parental assistance. This design choice addresses the common issue of children's furniture being short-lived and discarded, as House of RoRo's pieces are intended to grow with the child and endure over time.
Rosseel emphasizes the importance of ergonomic design over mere cuteness, believing that children appreciate furniture that is comfortable and interactive. The Interlockables pieces are designed to be versatile and timeless, allowing them to fit into various home settings, including living rooms, without needing to be hidden away. Furthermore, recognizing that children's toys often accumulate, the furniture incorporates storage solutions to combine functionality with aesthetics. The brand prides itself on its ethical production practices, manufacturing locally with skilled artisans who receive fair wages. Production occurs in small batches to minimize waste, and even leftover material scraps are repurposed for samples or puzzles, demonstrating a comprehensive commitment to sustainability and conscious design. Her son, Iggy, is credited as a primary inspiration and motivator for the business, serving as the initial recipient and tester of the furniture. The endeavor, while demanding, was also seen as an opportunity to instill in her son the value of hard work in achieving one's aspirations.
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