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Ilse Crawford's rug collection for Kasthall pays tribute to the Swedish landscape

Ilse Crawford has launched a new collection of five rugs, named Grönska, for the Swedish textile company Kasthall. The collection, which debuted during Milan Design Week, draws inspiration from the natural landscape surrounding Kasthall's factory in Kinna, Sweden. Crawford, a London-based designer, aimed to incorporate more greenery into interior spaces through these designs. Each of the five rugs in the Grönska collection utilizes distinct weaving and tufting techniques, reflecting the changing seasons and diverse natural formations of the Swedish environment. Crawford emphasized that the collection's colors and textures are derived from typologies like meadows, glades, furrows, farmlands, and vegetable patches, translated into abstract and accessible designs for homes and public areas. She highlighted the positive impact of green hues on health and the perception of naturalness they bring to interiors. To capture the nuanced beauty of the natural world, Crawford intentionally avoided single block colors, instead experimenting with various combinations to achieve the depth and complexity observed across different landscapes and throughout the year. The collection includes Åker, a rug featuring horizontal block stripes with varying textures and tufts, such as cut and loop pile and bouclé pile, made from a blend of linen, wool, and mélange yarns. This design conceptualizes the textures and colors found in the farmlands surrounding the Kasthall factory. The Täppa rug, crafted from wool and linen, showcases a tufted, striped pattern. Its soft and tactile surface is achieved through a combination of cut and loop pile techniques, with natural linen incorporated to soften the color blocks. The Ång woven rug features thin lines of white-haired yarn and light green stripes, while Glänta presents a plain color interspersed with light flecks. Crawford explained that the Ång rug's depth and complexity result from over-dyeing natural mélange hair yarn, combined with chenille lines to create a thin flat weave, a novel category for Kasthall. The Fåra rug is characterized by irregular stitching that exposes a white wool base, utilizing a newly developed bouclé yarn made of pure wool for its distinctive irregular quality. With the exception of Åker, which will be produced in a limited edition of 50 rugs, all designs within the Grönska collection are set to become a permanent part of Kasthall's product range. The collection was exhibited at the Salone del Mobile furniture fair as part of Milan Design Week, alongside other notable installations and exhibitions. #IlseCrawford #Kasthall #RugDesign #MilanDesignWeek #TextileDesign #InteriorDesign #HomewareDesign #SwedishLandscape #NaturalMaterials #IlseCrawford #Kasthall #RugDesign #MilanDesignWeek #TextileDesign #InteriorDesign #HomewareDesign #SwedishLandscape #NaturalMaterials
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