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Ruggable's washable rugs now come with built-in rug pads
Ruggable, a prominent direct-to-consumer (DTC) brand known for its washable rugs, has introduced a new product line called the All-in-One rug. This new offering aims to enhance convenience for consumers by integrating the rug cover and rug pad into a single unit, addressing a common challenge users faced with Ruggable's traditional two-piece system. The previous design required users to align a separate rug cover with a rug pad, a process that could be cumbersome despite its relative simplicity.
The All-in-One rug is launched in two distinct textures: the medium-pile Tufted rug and the Plush rug. The Plush rug is highlighted as Ruggable's softest and thickest option to date, providing an elevated comfort experience. The Tufted All-in-One rugs are available in 13 different sizes, with prices starting at $119 for a two-by-three-foot rug. The Plush All-in-One rugs come in four sizes, beginning at $439 for a five-by-seven-foot rug.
A key improvement of the All-in-One design is the elimination of the need for alignment, as the rug pad is now built directly into the rug itself. This feature is expected to streamline the setup process and improve user satisfaction. The integrated design also contributes to the rug's flexibility, making it easier to fit into a washing machine for cleaning. Design-wise, the Tufted All-in-One collection includes seven new looks, while the Plush All-in-One features nine new designs, offering a variety of aesthetic choices for different interior styles.
Regarding the feel and construction, a Ruggable representative indicated that the All-in-One rug is in a class of its own. The bottom of the rug features a softer texture designed for enhanced comfort, and the styles are engineered to retain their color longer after washing. Additionally, the new design aims to prevent the edges from curling, a common issue with rugs that can affect both appearance and safety.
The pricing structure for the All-in-One rugs reflects their enhanced design and convenience. The Tufted All-in-One rugs range from $119 for a 2x3-foot size to $1,299 for a 10x14-foot size, with round options also available at $499 for a 6-foot round and $599 for an 8-foot round. The Plush All-in-One rugs are priced from $439 for a 5x7-foot rug to $1,099 for a 9x12-foot rug. These prices are slightly higher than Ruggable's traditional two-piece rugs; for instance, a 6x9-foot flatwoven rug in the traditional format costs $449, whereas its All-in-One counterpart is $599. However, when considering the additional cost of purchasing a separate rug pad (e.g., $189 for a standard 6x9-foot pad or $279 for a cushioned one), the All-in-One option proves to be more cost-effective.
For consumers seeking a more budget-friendly washable rug with a built-in pad, the brand Tumble offers faux fur rugs in four sizes, ranging from $159 to $379. The Ruggable All-in-One rugs became available on Ruggable's official website as of September 30.
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