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The comforting comeback of fitted carpets
The article discusses the resurgence of fitted carpets in home interiors, moving away from the previously popular trend of floorboards and rugs. It highlights how fitted carpets are making a comeback, driven by a new generation of buyers who appreciate their comfort and chic aesthetic. Rather than associating them with dated designs, younger consumers are drawing inspiration from luxurious settings like the Coco Chanel suite at the Ritz Paris or the sophisticated interiors of designers such as Madeleine Castaing.
The appeal of fitted carpets extends beyond aesthetics, with energy efficiency being a significant factor, especially during colder months. Research by Wools of New Zealand suggests that carpet can provide ten times the insulation of a hard floor, potentially reducing heating costs. Interior design professionals, like Mathew Freeman, president of the British Institute of Interior Design, confirm that wall-to-wall carpets with good underlay can trap heat and lower energy consumption, though he cautions against using thick carpets with underfloor heating due to potential heat blockage.
The article showcases various styles and applications of fitted carpets. For those preferring a neutral palette and focusing on texture, undyed wool carpets are a popular choice, as demonstrated by influencer Louise Roe’s southwest London bedroom. Maximalists, on the other hand, use carpets to introduce bold patterns and immersive design experiences, such as Siobhan Murphy’s sitting room featuring a Safari Zebra carpet from Tapi, which is coordinated with other home decor elements. Online home improvement platforms like Houzz have observed a significant increase in searches for living room and hallway carpets, indicating a broader adoption across different areas of the home.
The article also touches upon the terminology used in high-end interior design, where "bespoke broadloom" is preferred over "fitted carpet" by elite decorators. Peter Page, a specialist supplier to prominent designers, notes a rising demand for natural materials like sisal, water reed, and jute in neutral and earthy tones. Designers often layer rugs or flatweaves over fitted carpets to create additional texture and depth. The article features a range of specific carpet examples from various brands, illustrating diverse textures, patterns, and materials, including wool, Tencel, and polypropylene, catering to different aesthetic preferences and practical needs.
Practical advice on carpet maintenance is also provided, emphasizing routine vacuuming, appropriate vacuum cleaner types for different carpet piles (rotating beater bars for cut-pile, suction-only for delicate styles), and tips for removing pet hair and stains. Recommended cleaning products are mentioned, along with the suggestion of annual deep cleaning. The ultimate rule for carpet longevity and cleanliness, according to the article, is to adopt a “shoes off at the door” policy.
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