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Online 3D Space Planning
The article discusses the evolution of furniture retail, highlighting the shift towards e-commerce and the increasing adoption of 3D design solutions. These solutions enable consumers to virtually design and configure living spaces, enhancing their purchasing journey and providing a more confident and assured experience. For brands and retailers, 3D space planning tools are instrumental in driving traffic to physical stores and boosting online sales.
The core offering is an online 3D interior design platform that empowers users to create and decorate their desired interiors anytime and anywhere. The platform provides ultra-realistic images and 360° views, allowing users to visualize their designs before implementation. This technology is tailored for various industry sectors, including kitchen, bathroom, storage, furniture, and DIY companies, supporting their omnichannel and e-commerce strategies. It also aids in upskilling sales teams and enabling customers to design their homes independently.
The article emphasizes that these solutions cater to companies of all sizes, from large international retailers and manufacturers to smaller independent businesses. HomeByMe, a multi-language and multi-currency platform, provides global support to its users. Several leading brands like BoConcept, Cabinets.com, Stressless, Sklum, Spoon and Room, Roche Bobois, Gautier, Castorama, Brico Depot, Leroy Merlin, Hygena, BUT, Conforama, WM88, Pino, and Discac are listed as trusting partners.
Key features of the Online 3D Space Planning solutions include intuitive design and automated layout, which use intelligent planning algorithms to simplify space design for consumers. This early engagement and personalized experience build customer confidence and accelerate the purchase cycle. The embedded business rules within the omnichannel 3D planning solution ensure error-free designs and allow retailers to quickly train their sales professionals, thereby increasing conversion rates. Furthermore, the platform offers photo-realistic renderings with high-quality images and 360° views, creating memorable customer experiences that can lead to up to a 30% increase in online sales.
A customer story featuring Gautier Home illustrates the practical application and benefits of the 3D Space Planning solution. Gautier utilized the solution to offer a personalized customer experience, integrating a 360-degree photorealistic 3D catalog of its products with an intuitive planning platform. This enabled store advisors to quickly create accurate home plans for customers and provide visually guided advice, showcasing how furniture would look in their homes. Mikael Bouchet, IT Project Manager at Gautier, attests to the solution's effectiveness in empowering store assistants and supporting customers throughout their interior design projects. The brand 3DVIA is highlighted as a cloud-based, omnichannel space planning solution aiming to reach a broad customer base.
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