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The Lineup

Discover the beautiful new collection of shades created by ELLE Decoration with Crown Paints

ELLE Decoration has partnered with Crown Paints to launch its inaugural paint collection, 'ELLE Decoration by Crown'. This collaboration stems from ELLE Decoration's deep-seated passion for color and its significant role in interior design, a theme consistently explored across the magazine's international house features, inspirational photoshoots, interior design profiles, decorating articles, and trend analyses. The editor of ELLE Decoration, Ben Spriggs, had long envisioned creating a paint collection that would embody the magazine's aesthetic and influence future design trends. This dream has now materialized into a premium matt flat emulsion range, comprising 60 distinct shades. The collection is meticulously organized into six diverse color stories, each drawing inspiration from unique sources and designed to challenge contemporary perceptions of color. The partnership with Crown Paints was a natural fit, given the British paint manufacturer's extensive heritage, dating back over 200 years to its first store opening in Lancashire in 1777. Crown Paints' profound expertise in paint formulation combined with ELLE Decoration's sophisticated design sensibilities created a synergy aimed at shaping and defining, rather than merely following, design trends. The editor expressed enthusiasm for the extensive range, highlighting personal favorites such as the deep blue-black 'Black Glass', the vibrant 'Botanical Noir' green, and the earthy 'Hand Crafted' plaster tones. The collection aims to provide readers and design enthusiasts with a curated palette that reflects the magazine's editorial vision and allows them to incorporate these shades into their own homes. The paints are accessible to the public through various retail channels, including Homebase, Crown Decorating Centres, independent retailers, and online at crownpaints.co.uk. Prices for the 'ELLE Decoration by Crown' paints start from £35 for a 2.5-liter can. Further details about the collection can be found on the dedicated website, elledecoration-crownpaints.com/gb. This article initially appeared in the April 2020 issue of ELLE Decoration. The collaboration marks a significant step for ELLE Decoration in extending its influence beyond editorial content into tangible home design products, offering a curated selection of colors that blend historical craftsmanship with modern design trends. #InteriorDesign #PaintCollection #ColorTrends #HomeDecor #DesignCollaboration #BritishManufacturing #CrownPaints #ELLEDecoration #HomeRenovation #InteriorDesign #PaintCollection #ColorTrends #HomeDecor #DesignCollaboration #BritishManufacturing #CrownPaints #ELLEDecoration #HomeRenovation
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