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Before: I Asked an Influencer to Design My Living Room and She Didn’t Disappoint

The author, an editor at Design Milk with over seven years of experience in design journalism, recounts her personal struggle with designing her own living room, highlighting the disconnect between professional exposure to high-quality design and the practicalities of creating a functional, aesthetically pleasing space on a budget as a first-time millennial homeowner. The article details her family's move into their first home in May 2020 during the early months of the pandemic, a period marked by uncertainty and the immediate need for functional space for their two young children. This resulted in a cluttered and dysfunctional living room that, despite appearing organized on social media, did not feel relaxing or adult-friendly. Faced with the challenges of designing a living space while caring for toddlers and acknowledging her own limitations in interior design despite her professional background, the author sought professional help. In March 2022, nearly two years after purchasing her home, she enlisted the services of Alex Yeske, a design-loving influencer and former graphic designer for notable brands like Madewell and Loeffler Randall. Alex Yeske, who had transitioned her career to interior design and established Alex Yeske Interiors on the west coast, was a serendipitous find for the author, given their long-standing connection through Instagram. The collaboration with Alex Yeske began without the typical inspiration board, as their established online connection allowed Alex to understand the author's needs intuitively. The primary dissatisfactions with the existing living room included a lack of storage, inadequate division between kid and adult spaces, and an overall lack of cohesive design. Alex presented multiple design options, including layout plans, schemes, and material swatches, to address these issues. The article emphasizes the value of hiring a personal interior designer, contrasting it with the pitfalls of attempting to design a home independently, which can lead to costly mistakes and dissatisfaction. Alex Yeske underscored that clients are not just paying for aesthetics but for expertise, experience, and comprehensive project management, including contractor coordination, product sourcing, scale assessment, and integrating functionality with design. Throughout the sourcing process for furnishings, both the author and Alex identified many products from brands powered by Shopify, highlighting the platform's role in supporting independent interior businesses and simplifying the shopping experience through the Shop app. The article notes a preference for supporting small, independent businesses like Sixpenny, Cedar & Moss, and Everhem, alongside established retailers such as Room & Board, and incorporating vintage and antique pieces from platforms like Etsy or local flea markets. This approach allowed for a curated design scheme that reflected the author's personal style rather than generic trends or limited brand portfolios. The project, despite experiencing delays due to COVID-19, out-of-stock items, and long lead times for contractors, was completed seven months after the initial consultation. The article concludes by anticipating a forthcoming reveal of the refreshed living room, including "after" photos, a complete source list, details on budgeting (splurges versus saves), and further insights from Alex Yeske for new homeowners. This initial post serves as a prelude to the full reveal, focusing on the "before" state and the design consultation process. #InteriorDesign #LivingRoomDesign #HomeRenovation #DesignInfluencer #AlexYeskeInteriors #HomeownerJourney #DesignProcess #Shopify #InteriorStyling #InteriorDesign #LivingRoomDesign #HomeRenovation #DesignInfluencer #AlexYeskeInteriors #HomeownerJourney #DesignProcess #Shopify #InteriorStyling
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