
Home*Style: Inside the Home of Grace Bonney, Founder of Design*Sponge
Grace Bonney, the founder of Design*Sponge, reflects on over a decade of running her influential interior design website, discussing its origins, evolution, and her philosophy on home aesthetics. Starting the site ten years prior, Bonney aimed to document the vibrant Brooklyn design scene that was underrepresented in print media. Initially conceived as an online portfolio to secure a magazine job, Design*Sponge unexpectedly became her full-time career, providing a stable platform for her passion. She acknowledges the ease of adapting content on an independent platform compared to print magazines, highlighting the freedom from external venture capital and the ability to be nimble.
Bonney emphasizes Design*Sponge's commitment to showcasing diverse design aesthetics, actively seeking out unique homes beyond the prevalent trends seen on platforms like Pinterest and Instagram. She describes the rigorous process of contacting hundreds of homeowners monthly to curate a varied selection of features, noting the global prevalence of certain minimalist trends. While acknowledging the challenges posed by social media's homogenizing effect on design, where clients often request exact replicas of online imagery, Bonney encourages stepping away from the digital realm to find inspiration in tangible sources like libraries and flea markets. She believes in studying historical design to anticipate future trends and avoid becoming obsolete.
The article delves into the phenomenon of design items quickly becoming clichéd due to overexposure, citing examples like "Keep Calm" posters and Shepard Fairey's Obama poster. Bonney discusses the editorial responsibility of selectively presenting homes to protect homeowners from negative feedback, especially when their personal spaces feature popular but overused items. She advocates against trend-driven purchases, urging individuals to acquire items that hold personal meaning rather than succumbing to fleeting fads. This philosophy extends to her own home, shared with her wife, chef Julia Turshen, where they prioritize items with sentimental value over purely decorative acquisitions, leading to a more meaningful living space.
To combat design fatigue, Bonney has adopted a simpler personal aesthetic, opting for white walls in her own home to create a visual respite from the constant influx of imagery online. She admits that complete avoidance of fatigue is impossible given the perpetual visual onslaught from platforms like Pinterest and Instagram, but she sets boundaries such as not bringing her phone to bed. She strongly advises against purchasing cheaply made, disposable goods, recommending instead investments in well-crafted, potentially vintage items that can be restored. Bonney also shares specific trends she's currently tired of, such as chevron patterns, blackboard paint, and antlers, primarily due to their repetitive application rather than the items themselves. Ultimately, she encourages a thoughtful, personal approach to creating a home that reflects individual stories and values.
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