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This Is Our Favorite Hack to Get Interior Design Advice for FREE
The article explores the availability and utility of complimentary design services offered by several home retailers, providing a practical solution for individuals seeking professional interior design advice without incurring significant costs. Many home retailers, including popular brands like Article, Lulu and Georgia, and Serena & Lily, extend these free services to assist customers in clarifying their vision, selecting appropriate pieces, and planning layouts. While these services are primarily intended to encourage product purchases from the respective brands, they serve as a valuable starting point for those with specific aesthetic preferences or budget constraints that prevent hiring independent professional designers.
To assess the effectiveness and quality of these complimentary services, two writers from House Beautiful, Associate Shopping Editor Janae McKenzie and contributor Margaux Lushing, tested four brands. Their evaluation focused on key aspects such as speed of service, communication quality, adherence to budget, and the degree to which the recommendations aligned with their creative vision. The findings for each brand highlight distinct strengths and processes.
Article's design service, utilized by Lushing for an outdoor bar area, involved an initial email exchange for preferences and measurements, followed by a 30-minute Zoom call with a designer. The designer provided detailed mood boards and a comprehensive design plan, including product recommendations, alternatives, and pricing. Lushing noted the thoroughness of Article's recommendations, affirming that the purchased items successfully realized her vision for the space.
Maiden Home's service was tested by Lushing for her living room, specifically to find a cat-friendly sofa. The process commenced with a request for images and a floor plan, leading to a proposed design plan via email within a week. This plan included two layout options, material suggestions, and additional furniture recommendations, all drawn to scale. Lushing particularly commended Maiden Home for the excellent communication and patience of their design team, which facilitated an informed decision-making process for her sofa purchase, despite the brand's curated and focused product selection.
Janae McKenzie engaged Lulu and Georgia's complimentary service to redesign her windowless, grey bathroom into an airy and serene space. After completing an in-depth design form, she had a brief phone consultation with a designer who helped refine her vision for a spa-like environment. The designer provided a mood board and maintained communication via text, demonstrating thoroughness and adherence to McKenzie's budget of under $1,000. McKenzie appreciated the flexibility and quick turnaround time of 24 hours, noting the designer's ability to seamlessly integrate her preferences for renter-friendly wallpaper, organization, and towel textures.
Lastly, Serena & Lily's virtual design service was tested by Lushing for revitalizing a covered outdoor entryway, aiming for a coastal-with-a-touch-of-MCM aesthetic. The service started with a digital form submission, followed by a 30-minute Zoom meeting with a local designer. Despite minor scheduling issues, the designer presented a mood board and a follow-up Zoom session to fine-tune the plan. Lushing found the styling recommendations invaluable for transforming a challenging space, enabling her to combine furniture, decor, and location details effectively with some patience. Overall, the tested services offer accessible and valuable design guidance, though the level of detail and communication varies across brands.
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