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Professional painters reveal the secret to color matching a paint shade from an image alone
Identifying an exact paint shade from a photograph or video can be a challenging endeavor due to several factors. Experts, including Price Latimer, Co-Founder and CCO of Alkemis Paint, highlight that mobile phone screens and computer monitors are uniquely calibrated, leading to variations in perceived color. Brandon Walker from ASAP Restoration further explains that while photos can approximate color temperatures, they rarely achieve 100% accuracy, as even a minor adjustment in pigment can significantly alter the final color. Despite these difficulties, several strategies can be employed to achieve the closest possible match for a desired paint shade.
Initially, thorough online research is recommended. If a specific paint color in a photo or video is appealing, attempting to identify the interior designer responsible for the project and politely reaching out to them can be fruitful. Many designers are willing to share such details, often listing them on their portfolio websites. Similarly, if the paint brand is known but the exact shade is not, contacting a brand representative can provide expert guidance. They might suggest similar colors, offer samples of likely candidates, or confirm if a shade has been discontinued.
If direct inquiries are unsuccessful, the next step involves gathering extensive visual references. Flora Hogg, an interior designer and color consultant at Craig & Rose, advises collecting multiple images and videos of the inspiring room to analyze variations in tone and color. It's crucial to remember that many photographs are edited and recolored to create a specific atmosphere, meaning precise color accuracy might be less important than achieving the desired mood. Focusing on selecting a color that aligns with the intended ambiance can simplify the process.
Leveraging in-store color matching services is another effective method. Many major retailers and paint brands offer these services. Brandon Walker explains that bringing an image to a professional paint supplier like Sherwin Williams allows them to use a mass spectrometer. This device analyzes the color from a light wavelength perspective, providing highly accurate results. While a perfect match might remain elusive due to factors like camera calibration, ambient lighting, and surface textures, a spectrometer can yield extremely close approximations. For those without access to a spectrometer, comparing the reference photo with paint swatches in a well-lit store is a viable alternative. Artem Kropovinsky, Founder of Arsight, suggests narrowing down options by holding the photo against swatches and then purchasing small samples of promising colors to test in the actual space.
Finally, selecting and testing paint samples is an indispensable step. Flora Hogg emphasizes using reference photos as a starting point, but always testing paint samples directly on the walls of your home. This allows for an assessment of how the color appears under the specific lighting conditions of the room, determining if it's too dark or light, and checking the undertones. Price Latimer from Alkemis Paint adds that various factors such as underlying wall substrates (e.g., drywall, plaster), lighting conditions (natural, artificial, direct, indirect), and the type and temperature of light bulbs (LED, incandescent, fluorescent) can all influence the final appearance of the paint color. Therefore, proper application and evaluation of paint samples are essential before committing to painting an entire room. It's also important to consider that even an exact shade might not look the same in a different environment, as external factors like location and architectural style can alter its perception. In such cases, having a range of similar hues and tones in sample form can help in finding the most suitable paint shade for the unique space.
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