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How White Paint and the Right Pop of Color Gave Fresh Life to this Historic NYC Loft
This article details the transformation of a 120-year-old industrial loft in SoHo into a contemporary, "cloud-like" home for an art historian. The project was a collaboration between Ferguson & Shamamian Architects, represented by principal Andrew Oyen, and Bunny Williams Interior Design, with partner Elizabeth Lawrence. The 2,800-square-foot unit, previously a studio for architect and sculptor Maya Lin and a manufacturing facility before that, retained few original industrial features apart from two cast-iron columns. The design team focused on restoring the remaining historical elements and adapting the space to the client's modern lifestyle, which included both academic pursuits and frequent entertaining.
The renovation involved a significant restoration effort. The original wood windows and floors were preserved, and layers of acoustic tile were removed from the ceiling beams and ducts to expose the industrial character. A 1970s door was replaced with a period-appropriate vintage metal door sourced from Demolition Depot in Harlem, which Oyen highlights as a key element of the space. All exposed features, including the restored elements, received a fresh coat of white paint to create a bright and airy atmosphere. The front entrance was strategically relocated to immediately showcase the dramatic cast-iron columns, a design choice that also allowed for the creation of a sunlit open kitchen at the front of the unit.
The client, Emma Lasry, now a research analyst at an art advisory firm, desired a space that felt comfortable and "cloud-like," yet incorporated vibrant fabrics, patterns, and colors, avoiding an overly antique aesthetic. Both design firms were familiar with her preferences, having previously worked on her parents' larger homes. Lawrence, the interior designer, developed a palette featuring bright pinks and blues and designed a layout that included a large kitchen island and ample space for entertaining. The design successfully integrated traditional pieces with modern elements, reflecting the client's sophisticated taste.
The living room, a massive open floor plan, was configured to serve as a comfortable entertaining area. Key design choices included a Serena & Lily swing, a sofa from Mitchell Gold + Bob Williams, and various pillows from John Robshaw and Lee Jofa. An Anthropologie coffee table, Bunny Williams Home lamp and side table, and a Studio Four NYC rug completed the space. A statue of Allen Iverson was intentionally included by the client as a unique, conversation-starting element. The kitchen features custom cabinets painted in Collingwood by Benjamin Moore, distinguishing it from the white-walled apartment. It is equipped with Wesley Hall stools in Fabricut fabric, Hudson Valley Lighting pendants, and appliances from Viking and Sub-Zero. The powder room was designed for a "wow" effect, incorporating a vibrant Paper Mills wallcovering, a lotus-inspired pendant from Shades of Light, and fixtures from Circa Lighting and Waterworks. The bedroom incorporates hints of black to modernize the Tulu Textiles fabric on a Wesley Hall chair, alongside a Niermann Weeks bed, an Eloquence bench, and lighting from Horchow and Circa Lighting, with walls painted in Benjamin Moore's Dreamy Cloud.
The project demonstrates the ability of the design firms to adapt their expertise, typically associated with more opulent projects, to create a uniquely vibrant and personalized urban loft. The result is an apartment that feels unexpected given its historical context, effectively blending industrial heritage with modern comfort and a playful aesthetic.
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