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Tile Alert! Is this brand the new Fired Earth?
This article introduces Claybrook, a new tile brand poised to become a major player in the interior design market. The brand's debut collection, featuring 26 distinct designs, has garnered significant attention, with a strong indication that one of its key creative team members previously worked for the well-established tile company, Fired Earth. This connection suggests a similar aesthetic and quality focus that could position Claybrook as a direct competitor or a fresh alternative.
The article highlights several notable designs from Claybrook's initial offering. The 'Confiserie' design is presented as a standout, particularly for its geometric patterns and soft blush pink colorway. This design taps into the popular 'Millennial pink' trend, indicating the brand's awareness of current interior design preferences. It is also available in Fogg, Teal, and Jade, offering versatility for different palettes. The pricing for the Confiserie tiles is provided as £79.86 per square meter.
Another significant offering discussed is Claybrook's selection of blue tiles, which are showcased as part of the new collection. The article also draws attention to the rising trend of green tiles, specifically highlighting the glazed ceramic metro tiles. The 'Penn Station' dark green variant is singled out as a favorite, described with a whimsical reference to the 'Ministry of Magic,' suggesting a deep, rich hue. These metro tiles come in various neutrals and soft blues, with a price point of £44.35 per square meter.
The 'Semaphore' tiles are featured for their modern and versatile design, suitable for both kitchens and bathrooms. These tiles boast a simple pattern available in desaturated green, grey, and blue tones, allowing for the creation of striped or chevron wall patterns. The Semaphore tiles are priced at £39 per square meter, making them an affordable yet stylish option.
For those seeking neutral options, Claybrook offers the 'Navajo' tiles, which feature patterned designs in cream and other neutral shades. These are available from £8.30 per tile. The 'Osaka' design is presented as an ideal border tile, featuring a stylized chrysanthemum pattern that adds visual interest without introducing additional color, priced from £64.95 per square meter.
Handmade tiles are also part of the collection, exemplified by the 'Cannes Esmee' design, which provides a soft graphic aesthetic for walls. Finally, the 'Chateau' design, particularly in its brooding 'Villandry' shade, is recommended for fashionable flooring, available from £59.97 per square meter. The article concludes by inviting readers to consider their favorite 'Boutique' tile design from Claybrook's new range, reinforcing the brand's appeal and variety.
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