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Meet Brittany Lyons, whose interior-design career started as a side hustle
Brittany Lyons, an Oak Cliff resident, transitioned from a full-time position as a chairman’s office coordinator at UT Southwestern Medical Center to a career in interior design. Despite holding a biology degree, Lyons’ passion for home interiors, cultivated since her childhood experiences with her parents flipping and building houses in Mississippi, eventually led her to establish Brittany Lyons Interiors. Her journey into professional interior design began in 2015 after she decorated her own home and shared photos on Instagram. A high school friend, impressed by her work, commissioned her for a home makeover, initiating a steady flow of clients primarily through word-of-mouth referrals.
Upon moving to Dallas in 2016, Lyons strategically utilized social media platforms like Instagram, Houzz, and Pinterest to expand her client base. Her design philosophy centers on creating "peaceful, functional design" that promotes self-care for her clients, regardless of the project's scale, from large suburban residences to compact urban apartments. Lyons emphasizes that even small spaces deserve thoughtful design to enhance enjoyment and utility. She offers practical advice for smaller areas, such as using lighter paint colors, painting ceilings the same color as walls to create an illusion of space, incorporating mirrors, and avoiding oversized electronics.
Running her business, Lyons faced the initial challenge of assembling a reliable team of contractors, painters, and installers who could deliver quality work at a reasonable cost and uphold her brand's integrity. She has since built a trusted crew, ensuring that anyone representing her company is professional and dependable. Lyons considers professional photography of her completed projects an indispensable asset for her business, as these images are crucial for her online marketing efforts and attract a significant portion of her clientele.
Among her notable projects, Lyons recently completed a $1.5 million custom-built new home in Lucas, Texas, where her responsibilities included selecting every detail, from flooring and paint colors to stone and lighting fixtures, to personalize the space for her clients. She particularly enjoys redesigning bedrooms, considering them personal spaces where much can be done with elements like headboards, linens, and pillows to foster peaceful environments.
Lyons highlights that many people misunderstand the value of hiring an interior designer, often viewing it as a luxury rather than a worthwhile investment. She clarifies that a designer's role extends far beyond aesthetic choices, encompassing intricate tasks such as coordinating deliveries, ensuring correct item reception, running errands for materials, advising on technical details like grout type and lighting placement, and managing contractors. Ultimately, Lyons asserts that the primary benefit of hiring a designer is saving clients considerable time and ensuring projects are executed correctly the first time, thus providing significant value for a fraction of the total renovation cost. She finds immense satisfaction in witnessing clients' reactions to their newly designed spaces and hearing how these transformations positively impact their lives, despite the inherent stresses of her profession.
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