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This Jersey City Interior Designer Created a Makeover Biz for Rentals
Lauren Lemkowitz, an event planner and interior designer, founded Rental Re/Do to help renters transform their anonymous apartments into chic and homey spaces. Her venture was inspired by her own experiences living in various New York City apartments with often subpar finishes, hardware, and lighting. Lemkowitz consistently found ways to enhance these rental properties, leading her to create a business that empowers other renters to do the same.
Rental Re/Do's mission is to offer products and guidance that enable renters to upgrade their living environments and cultivate a sense of belonging. The company provides a range of items, including lighting fixtures, kitchen and cabinet hardware, planters, and wall plates, all designed to fundamentally improve the aesthetics and functionality of a rental apartment. Lauren emphasizes making each property feel custom, moving beyond the generic rental aesthetic.
Lemkowitz offers several practical tips for renters looking to personalize their spaces. She advises against trying to tackle all changes at once, suggesting that individuals focus first on the areas they use most frequently and the high-touch objects within their homes. Lighting is highlighted as a crucial element for setting the mood; installing dimmers and using soft white light bulbs are recommended to create a calm atmosphere, as opposed to the harshness of daylight or bright white bulbs often found in rentals. She also recommends using rugs with rug pads to define different zones in a room, even small ones, and to protect flooring.
Clutter management is another key piece of advice. Lemkowitz advocates for a conscious approach to purchasing items for the home, which not only helps in maintaining organization but also promotes sustainability and saves money. For renters, a critical tip is to meticulously save all original fixtures and hardware that are replaced during a makeover. This allows for easy reinstallation when moving out, preventing potential issues with landlords.
What sets Rental Re/Do apart, according to Lemkowitz, is the curated selection of affordable products achieved through exclusive partnerships with international designers. Her inspiration largely comes from housewares that blend simple, beautiful, and utilitarian design, drawing particularly from Dutch and Nordic brands. Her goals for the company include expanding the product offerings on the website and launching a marketplace to feature homewares specifically tailored for both renters and homeowners.
A typical day for Lauren involves managing all aspects of her business, from logistics and PR to marketing and customer relationship building. She views starting Rental Re/Do as a career highlight, as it integrates her diverse professional experiences and entrepreneurial drive. Her advice for aspiring business owners is to dream big but also to acknowledge that success takes time. She encourages celebrating small victories and appreciating the journey, rather than solely focusing on rapid progress. Lauren has a deep appreciation for the community atmosphere of Jersey City, its proximity to NYC, and enjoys local spots like Prato, Plntd, Low Fidelity, and Riverside Park.
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