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Meet The Interior Designer: Fanny Ward
Fanny Ward, a London-based interior designer and stylist, shares insights from her extensive career, which spans collaborations with major brands like Fortnum & Mason and Harrods, as well as designing interiors for homes, hotels in locations such as Marrakesh, St Lucia, Geneva, and even super yachts in the Mediterranean. Now in her 70s, Ward reflects on her journey into the design world, which she describes as serendipitous. Her career began after her marriage ended, working at The Dining Room Shop where she discovered a passion for visual merchandising and decorating. An unexpected feature of her home in the Sunday Express by editor Eve Pollard led to a portfolio development through collaborations with renowned photographers like Fritz von der Schulenberg and Simon Upton.
Her first significant professional role was with Dulux paint, where she was responsible for promoting their color schemes. This experience, along with her innate 'eye' for design—a trait she attributes to her mother—allowed her to learn on the job and develop a practical approach to interior design. Ward emphasizes that an inherent aesthetic sensibility is crucial and cannot be taught in a classroom setting. Throughout her career, she has worked with a diverse range of clients, but a pivotal moment was her collaboration with Volga Linen and Theresa Tollemache, which led to her taking on a full-time interior design role after decorating a large estate in Scotland.
Ward recounts memorable projects, including transforming television presenter Jim Davidson's house into a Moroccan casbah. This project involved extensive customisation using Arabic fabrics, unique chair coverings, abundant cushions, and MDF mouldings to create an authentic atmosphere. She highlights her unwavering passion for good lighting, advocating for 'borrowed light' techniques, as practiced by Georgians, to brighten dark spaces and uplift the mood. She strongly advises against overhead lighting in most rooms, preferring floor or table lamps, with exceptions for bathrooms, kitchens, and strategically hung chandeliers.
Her design philosophy also includes tailoring her color palettes to the project's location, incorporating natural elements like lichen yellows and various greens for Scottish projects, and emphasizing textures such as tweeds and chintz to blend the indoors with the outdoors. Ward provides practical advice on furniture placement, suggesting that sofas and chairs should be moved slightly away from walls to create a more inviting space. She also champions the preservation of a building's original character, emphasizing sustainability and the importance of allowing a home's personality to evolve with its inhabitants through quality furnishings.
Despite having access to high-end suppliers like Howe London, Love Your Home, George Smith, Little Greene, Annie Sloan, Lewis & Wood, and Nina Campbell, Ward also champions affordable options from Ikea and Dunelm for transforming spaces on a budget. She encourages painting old furniture to give it new life, showcasing her belief that good design is accessible regardless of financial constraints. Currently engaged in a barn conversion in Scotland, Ward expresses her love for working on projects from the ground up, meticulously drawing everything to scale to immerse herself in the design process. She finds immense joy and engagement in her work, which allows her to meet fascinating people and their stories, while also maintaining a healthy work-life balance by setting boundaries for her working hours and taking time for personal life and travel with friends and family. Her advice to aspiring designers is to gain experience by working for others and to be brave in pursuing their passions and building connections.
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