
How I Left Goldman Sachs and Started My Own Interior-Design Company
Karen Livingstone Welstead, the 44-year-old founder of Interiør, recounts her career transition from Goldman Sachs to interior design in this as-told-to essay. She left her position at Goldman Sachs in 2008, recognizing that her true interests lay outside the financial sector. While her colleagues focused on financial news, she found herself drawn to interior design magazines like Elle Décor. Although she appreciated the opportunities provided by Goldman Sachs, she realized it was time to pursue a different path.
Following her departure, Karen focused on completing her master's degree in creative writing. She and her husband, Matt, also a former Goldman Sachs employee, moved from London back to her native Scotland. Karen initially established a financial-services recruitment desk for her family's business. Simultaneously, in her free time, she began refurbishing apartments in Glasgow with her husband, intending to rent them out for passive income. This was not her first foray into home makeovers; earlier, she had designed the interiors of a cottage in Wiltshire that she and Matt purchased after selling his London apartment.
The refurbished apartments in Glasgow not only attracted potential renters but also caught the attention of local realtors. One day, a rental agent contacted her in an urgent situation: a tenant in a luxury apartment was dissatisfied with the furnishings and threatened to withdraw from the lease. The agent asked Karen to furnish the apartment, providing her with a budget. Impressed with her work, the agent subsequently requested her to furnish four more apartments from scratch. This unexpected opportunity prompted Karen to formally establish herself as an interior designer in 2017, pursuing a long-held passion.
Karen applied lessons learned from her time at Goldman Sachs to her new venture, particularly the principle of "doing the job before you get the job." As an analyst, she proactively took on more responsibility to prepare for a team leader role. Similarly, in interior design, she actively sought feedback from realtors by showcasing her refurbished apartments and asking for their valuations. Her advice to aspiring entrepreneurs is to be proactive and pursue their goals without hesitation.
Her business started small, with her Mini Cooper serving as a work van, her husband assisting with assembling furniture, and even their children's sofas being used for staging show apartments. She faced practical challenges, such as a fire door being installed after measuring for a sofa, which required her to transport the item back to Glasgow and find an alternative. Despite these hurdles, her business, Interiør, has expanded significantly. She now works with contractors but remains personally involved in selecting and sourcing all design elements, believing it is crucial for maintaining the business's identity and her personal enjoyment of the process.
Her projects have also grown in scale and prestige. She recently undertook a project to acquire art for a high-end apartment in Edinburgh, collaborating directly with Scottish artists and galleries to select investment pieces and support local talent. Karen also actively promotes her work on social media and submits projects to magazines. Her remodeled home, once owned by the tutor for Mary Queen of Scots, was featured in Homes & Interiors Scotland. This led to an invitation to participate in Scotland's "Home of the Year 2021" competition, which she and her husband ultimately won. Subsequently, she was invited to be a designer on a new BBC interior-design show called "Virtually Home," where she used 3D technology to present makeover concepts to homeowners. This allowed her to work with individual clients, a departure from her usual corporate clientele, and highlighted her ability to combine passion with a successful career.
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