
A Milanese Apartment Is Restored, Then Renewed (Published 2022)
Carlo Alberto Beretta, the general manager of Tod’s, and Jacopo Venturini, the C.E.O. of Valentino, embarked on a search for a new apartment in Milan six years ago, seeking a residence with historical character and charm. Milan, having undergone significant damage and subsequent rebuilding after World War II, presented a challenge in finding such a property. Their search led them to a four-story building constructed in the 1920s near the Arco della Pace.
Initially, the apartment did not meet their expectations. It featured Italian Belle Époque architecture, including a central curved staircase with original polished gray plaster walls and a wrought-iron balustrade, indicative of its foundational quality. However, the interior had been converted into a sales office, characterized by dropped ceilings, a maze of drywall, and industrial carpeting, obscuring any original features. This modern office environment, occupied by numerous employees, required significant imagination on the part of Beretta and Venturini to envision its potential.
Their curiosity led them to remove a small section of wallboard and carpet, revealing what lay beneath the contemporary facade. They discovered that the seemingly drab office space had once been the 3,200-square-foot parlor floor of a grand single-family dwelling. Descendants of the original owners had sold off other floors in the 1990s, but the family matriarch had continued to reside in the opulent salon level until her passing in the early 2000s.
Following her death, the government agency responsible for cultural heritage protection granted landmark status to the entire floor. This designation ensured that when her heirs subsequently converted the residence into an office, they were legally obligated to meticulously cover and preserve all significant historical elements. This protective measure meant that the original architectural and decorative features of the apartment were intact, merely hidden beneath the office renovation. The discovery confirmed that the 'good bones' of the building extended to the interior of the apartment, promising a project of restoration and renewal rather than a complete overhaul.
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