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Mytheresa Expands Into the Home with a New Luxury Design Shopping Destination
Mytheresa, a prominent digital retailer specializing in luxury fashion and accessories, has expanded its offerings into the home decor market with the launch of a new vertical named 'Life.' This expansion occurred approximately a year after the company's public listing on the New York Stock Exchange. The 'Life' category now features an extensive selection of furniture, objets, and curated tabletop pieces from around 60 designer labels. This strategic move aims to position Mytheresa as a comprehensive luxury shopping destination, integrating lifestyle products alongside its established womenswear, menswear, and kidswear categories.
The new home collection includes diverse items from various renowned brands. For instance, colorful linens featuring unique patterns and prints are available from fashion-forward labels such as La DoubleJ and Les Ottomans. The selection also encompasses sophisticated china from Ginori 1735 and Cassina, along with exquisite glassware from Reflections Copenhagen and NasonMoretti. In addition to these decorative and utilitarian pieces, 'Life' offers a range of lifestyle products, including books from esteemed publishers like Phaidon and a variety of candles from brands such as Cire Trudon, 1882 LTD, and Missoni, which features distinctive zigzag-patterned taper candles.
Michael Kliger, the CEO of Mytheresa, expressed enthusiasm for the launch, emphasizing that 'Life' represents a significant new chapter for the company. He highlighted the curated nature of the selection, aiming to provide an elevated assortment of home decor and lifestyle products. Kliger also underscored Mytheresa's unique position in the market as the only luxury online platform to seamlessly combine fashion for women, men, and children with an expanding range of lifestyle products, thereby creating a distinctive and engaging experience for its discerning clientele.
The article provides several examples of standout pieces from the inaugural 'Life' collection. Among these are the Reflections Copenhagen Ascot Set of 2 Crystal Glasses, priced at $600, which exemplify the high-end glassware now available. Another notable item is the Tom Dixon Swirl Stem Vase, offered in various colors including blues, greens, and a classic black-and-white option, available for $290. The collection also bridges fashion and interiors with the Anglepoise Type 75 Paul Smith Edition 1 Mini Desk Lamp, a collaboration between the lighting brand and the renowned fashion designer, retailing for $285.
Further examples include the La DoubleJ Libellula Set of 2 Dessert Plates, part of a broader range of La DoubleJ products such as china, glassware, and textiles available through 'Life,' priced at $120. The expansion also incorporates classic design pieces, such as the Vitra Panton Chair, designed by Verner Panton, which is available for $430. These selections collectively demonstrate Mytheresa's commitment to offering a diverse and high-quality assortment that caters to luxury consumers seeking to extend their design sensibilities into their living spaces. The introduction of 'Life' positions Mytheresa as a comprehensive destination for luxury goods across multiple categories.
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