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New lifestyle brand by Birmingham-based interior designer—SHOP NOW
Nicole Roby, a Birmingham-based interior designer, has launched a new lifestyle brand called Rome Curate. The brand offers a diverse collection of home furnishings, décor, and skincare products designed to be both timeless and functional for everyday living. Roby, a mother of three young children, emphasizes the durability and ease of maintenance of her products, ensuring they can withstand daily use and spills. The Rome Curate collection features custom furnishings and carefully selected notable finds that reflect a classic aesthetic.
Roby's motivation for creating Rome Curate stemmed from identifying a gap in the market for accessible yet elevated design pieces. Her goal is to provide customers with curated items that facilitate the creation of an elegant living space without sacrificing practicality. She highlights that every piece in the collection is designed with functionality in mind, intended to be lived on and enjoyed. This philosophy is particularly evident in the materials chosen for items like furniture and rugs, which are made to be easily cleaned.
In addition to furnishings, Rome Curate offers a hand-picked selection of rugs featuring timeless patterns and colorways, designed to serve as foundational elements for any room. The brand also supports local artists by showcasing their home décor and art, which complement the overall aesthetic of the collection. A unique aspect of Rome Curate is its inclusion of luxurious Korean skincare products. Roby integrates her family's connection to Korean beauty traditions, offering high-end brands known for their exclusive formulations, such as The History of Whoo and O HUI.
As the holiday season approaches, Rome Curate is presented as a destination for holiday décor and gifts. Examples of seasonal offerings include Christmas tree door hangers made with solid brass and real leather, as well as stylish candles and the aforementioned luxury skincare products, suitable for stocking stuffers. To celebrate the launch, Rome Curate and Nicole Roby Designs are hosting a giveaway for a $5,000 gift card towards home furnishings and rugs, coupled with a two-hour design consultation worth $500. The brand's products are available online through their website and by appointment at their showroom located at 3409 5th Ave S, Birmingham, AL 35222.
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