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Bru closes imagination gap with digital textiles rendered with AWS
Bru Textiles, an international fabric supplier founded in 1995, has established itself by prioritizing quality, service, and strategic investment in technological advancement. Recognizing the increasing adoption of augmented and virtual reality in design and manufacturing, and the growing consumer trend of online purchasing, Bru Textiles launched Bru Digital in 2017. This dedicated digital research and development arm, comprising developers, CG artists, designers, and stylists across offices in Belgium and Ukraine, aims to bridge the 'imagination gap' between digital visualizations and physical products.
The team's innovative venture, TwinBru, provides a service that offers photorealistic digital twins of Bru's extensive fabric library, rendered onto a diverse range of interior furnishing models. By leveraging the scalable computing power of Amazon Web Services (AWS), Bru has successfully generated hundreds of thousands of high-quality rendered images, solidifying its position as a digital leader within the industry. TwinBru's services extend beyond pre-configured content to include model creation, scene configuration, and rendering. This allows Bru's broad customer base, including manufacturers, designers, architects, wholesalers, and retailers, to apply digital materials from Bru’s fabric library to any model and integrate them into various 3D scenes.
The resulting photorealistic images are nearly indistinguishable from professional catalog layouts and can be utilized in both online and offline applications. These applications encompass printed collateral, digital furniture configurators, and virtual reality environments. Ben Brabant, Bru Innovation Consultant, highlighted that TwinBru is setting a new industry standard for digital fabrics. He noted that the ability to quickly render realistic visuals on AWS significantly reduces the decision-making timeline for consumers, particularly for high-value purchases, as projects can be conceptualized without requiring physical fabric samples. Beyond sales, these high-caliber visuals are also valuable for marketing, customer validation, and rapid prototyping, enhancing efficiency for brands.
To date, Bru has digitized over 10,000 distinct fabrics through a high-resolution scanning process and offers approximately 40 customizable pre-built assets. Customers also have the option to provide their own models, which TwinBru artists rebuild and optimize for the bespoke digital fabric application process. For each TwinBru render, models and scenes are typically created using Autodesk Maya on local Linux-based workstations. The rendering itself is performed using Chaos Group’s V-Ray on Amazon Elastic Compute Cloud (EC2) Spot Instances, with render management handled by Deadline, an AWS Thinkbox software. Assets are managed via a proprietary internal system and stored on Amazon Simple Storage Service (S3).
Koen Verwimp, Bru Lead Software Engineer, emphasized the suitability of AWS for their batch rendering needs, enabling easy scaling without the burden of maintaining physical compute infrastructure. He noted that they have peaked at 400 simultaneous instances on AWS, a significant increase from their five local machines, illustrating the newfound functionality and efficiency gained since migrating from solely on-premises resources. Jurgen Goris, Bru Senior Software Engineer, further elaborated on the increased experimental capacity provided by AWS. He explained that new approaches can be tested by firing up an EC2 instance with minimal cost, eliminating the need for hardware investment and allowing continuous fine-tuning of their AWS usage and workflow integration.
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