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Color, Pattern, and Texture Rule in This Brooklyn Home
Textile designer Aelfie Oudghiri's Brooklyn townhouse, shared with her husband, Hicham, and daughter, Mirah, serves as a living showcase for her eponymous line of bedding, soft goods, rugs, and furniture. Housed in a former industrial pencil factory, the 1,800-square-foot space reflects an easy, comfortable, and effortlessly stylish aesthetic deeply rooted in Oudghiri’s upbringing. Her parents, both builders and developers, introduced her to the transformative power of design early on, and an oversized Kerman rug from her childhood ignited her passion for textiles, inspiring her eventual career. Many pieces in her home are samples from her company, allowing her to live with and test products before their official launch, ensuring they are practical and durable.
Oudghiri's journey into design began with an e-commerce store in her teens, focusing on products made by other young women, which taught her the foundations of design. Her childhood dream, however, was to design bedding, driven by frustration with the gendered, corny, or poor-quality synthetic options available at the time. Her early sketchbooks are filled with bedding concepts, foreshadowing her future in textile design.
When designing her home, the living room was the starting point, prioritized for its comfort, openness, and suitability for entertaining. Her Moroccan husband influenced the layout, seeking a space reminiscent of a Moroccan salon with ample seating for guests. This led to the inclusion of a mint green sofa from CB2, praised for its durability, and another from ABC Carpet & Home.
Oudghiri approaches home design with a lack of inherent attachment to spaces, a common sentiment in New York, preferring to evolve the design slowly. Her access to her own home decor line means her apartment is filled with a complementary array of her designs, from bath mats and pillows to poufs and tables, all serving as practical testaments to their wear and tear resistance.
A key design element for Oudghiri was baby-proofing and creating a kid-friendly environment for her daughter, Mirah. The massive, open layout allowed for a play-friendly space free from hard obstacles or fragile items.
The open and industrial nature of the former factory presented challenges in making the space feel cozy and welcoming. Oudghiri overcame this by strategically using rugs and artwork to soften the industrial brick walls and warm up the cold aesthetic. Her favorite aspects of the home include the exposed beams, high ceilings, abundant wall space for art, and the intricate texture of the floors.
A design element she recommends for readers is foregoing a traditional coffee table in favor of side tables and poufs. This decision, initially driven by an inability to find a beloved coffee table, later proved invaluable for creating a large, open play area for her daughter. Visitors often comment on the home's established feel, assuming Oudghiri has lived there for a long time, despite only a few years passing, indicating the successful integration of her personal style and products.
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