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A conversation with design visionary Naoto Fukasawa
Naoto Fukasawa, a renowned Japanese product designer, maintains that he does not adhere to a consistent overarching design philosophy, a claim that might seem unexpected given the purity, tactile warmth, and quiet sophistication evident across his extensive body of work. This assertion was made during an exclusive interview held on the sidelines of BODW In the City, an extension of the Hong Kong Design Centre’s annual Business of Design Week event, which concluded on January 18. Fukasawa elaborates that his objective is not to articulate a personal design philosophy but rather to craft objects that evoke a feeling of “rightness” in their users. This concept of “rightness” refers to a symbiotic relationship between an object and its user, where the object harmonizes with its environment rather than existing in isolation.
Fukasawa challenges the notion that his approach itself constitutes a philosophy, clarifying that his primary aim is to achieve holistic unity within the user's environment. He emphasizes the interconnectedness of all elements, suggesting that no product exists independently. Even for a seemingly simple item like a water bottle, he believes that the entirety of life must be considered in its design. His perspective underlines the importance of integrating objects seamlessly into the user’s daily life and surroundings.
During his visit to Hong Kong, Fukasawa delivered a talk at the B&B Italia showroom within the Colourliving emporium in Wan Chai. He expressed a long-standing desire to collaborate with B&B Italia, attributing this interest to the brand's focus on “life quality,” a characteristic he observed during his numerous trips to Italy. This shared emphasis on enhancing the quality of life through design resonated deeply with his own principles.
An example of his collaboration with B&B Italia is the Grande Papilio armchair, launched in 2009. Despite its imposing, throne-like stature, which might seem to contradict his belief that products should recede into the background to highlight human life, Fukasawa clarifies that certain pieces can serve multiple functions. He acknowledges that some clients may desire a statement piece, but fundamentally, if an object is to be used, it must be designed for ease of use. For Fukasawa, beauty is an inherent function, suggesting that even a visually striking piece like the Grande Papilio armchair must also offer functionality and comfort when engaged with by the user. This nuanced view indicates that while he avoids an explicit philosophy, his design process is guided by principles of user harmony, environmental integration, and the functional role of aesthetics.
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