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In conversation with: Tina Norden, Interior Designer of the Year 2021
Tina Norden, the Interior Designer of the Year at The Brit List Awards 2021 and a partner at Conran and Partners, recently discussed her career and design philosophy. Norden's consistent presence and influential voice in the industry throughout the pandemic, addressing emerging trends, the impact on hospitality, inclusive design, and quality craftsmanship, earned her this prestigious recognition. Her dedication extended to mentoring junior team members and managing large-scale projects remotely, maintaining a positive and productive environment.
Norden's passion for interior design and architecture stems from both her upbringing and personal interests. Her father, a landscape architect, and her formative years in Hamburg, Germany, a city known for its creativity, significantly shaped her career path. At 18, she moved to London, drawn by its vibrant music scene, and pursued higher education in architecture and design. A pivotal year-out placement at Conran and Partners solidified her belief that it was the ideal environment for her.
During her time at the Royal College of Art (RCA), where she completed her Part II, Norden further developed her interest in interior architecture through a course that uniquely combined design and architecture. She continued her involvement with Conran and Partners throughout her studies and beyond, relishing the creative freedom and collaborating closely with Sir Terence Conran on notable projects. Her design approach emphasizes enduring style over fleeting fashion, a principle she attributes to Sir Terence Conran himself. This philosophy ensures that her projects are both aspirational and long-lasting.
Over her career at Conran and Partners, Norden has revitalized numerous projects and led her team with an empathetic style. Her impressive portfolio includes the German Gymnasium, Skylon, South Place Hotel, Finsbury, and the Maximilian Hotel in Prague. More recently, she completed the new Park Hyatt hotel in Auckland, FEAST within Hong Kong’s EAST hotel, a new dining destination and members’ club at London’s Taj Hotel, and the Peninsula Boutique and Café in Hong Kong.
Norden and her team also played a significant role in the HIX Event 2021, where they designed the WFHotel installation. This collaborative project explored how changing consumer attitudes towards working from home/hotel could reshape conventional lobby designs. Norden’s contribution focused on fostering community-focused interactions within these spaces, reflecting her commitment to human-centric design. This interview is part of an editorial series sponsored by GROHE, the Broadcasting Partner of The Brit List Awards 2021.
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