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This textile designer crafts characterful patterns out of construction paper
Paige Russell, the Los Angeles-based founder of Eloi, has cultivated a distinctive approach to textile design, rooted in her lifelong passion for textiles and a unique pattern-making method. Growing up in Detroit, Russell developed an early aptitude for knitting and sewing, which led her to create her own clothing and bedding. While she pursued graphic design at the Savannah College of Art and Design, her education in textiles has been largely self-directed, drawing inspiration from historical textile sourcebooks and patterns found in old paintings and photographs.
Russell's signature technique involves using construction paper cutouts to create collage-style motifs, a method she developed in college. This hands-on process allows her to step away from the computer screen, embracing a tactile and nostalgic approach to design. Once a design is finalized, she secures it to a wood panel with an acrylic matte medium, photographs it, and then refines it using Adobe Illustrator. This blend of traditional handcraft and modern digital tools gives her work a unique character that she describes as humanizing, contrasting with the often impersonal nature of graphic design.
Eloi was launched in 2014 with a collection of small-batch bandanas featuring her playful, hand-forged patterns. The idea for printing her designs on scarves was inspired by the artist Kermit Oliver's work for Hermès, which Russell's mother admired and framed. This concept allowed Russell to transform wearable objects into potential fine art prints. At the time, she was based in Austin, balancing her creative pursuits with part-time service jobs.
A pivotal moment for Eloi came in 2018 when Russell connected with Andrée Chalaron, an Austin-based interior designer and co-founder of Counterpart Studios. Chalaron, a collector of Russell's bandanas, commissioned her to create custom curtains for a residential project. This collaboration involved a mix of Russell's original designs in new colorways, as well as entirely new patterns. This partnership has since blossomed into a comprehensive collaboration with Counterpart Studios, resulting in two collections of handmade upholstery and wallcoverings.
These collections feature vibrant and distinctive designs, such as the kaleidoscopic floral "Sugar Mountain fabric" and the rhythmic, plaid-inspired "Squiggle Tartan Grand wallpaper." A third installment is on the horizon, promising new designs like "Boteh," a paisley-style print, and "Suzani," inspired by traditional Persian needlework. Beyond wallcoverings and upholstery, Eloi also offers "gathering cloths"—lightweight linen tablecloths and napkins adorned with Russell's vibrant prints. These versatile items are designed to be beautiful, well-designed, and multipurpose, suitable for transforming a table or serving as a portable beach blanket.
Russell is currently engaged in bespoke design projects for two boutique hotels, The Chloe in New Orleans and the Bunkhouse Group’s new Hotel Saint Augustine in Houston, indicating a growing demand for her custom work. She is also expanding Eloi’s commissionable offerings to include event branding, particularly for weddings. In this capacity, she creates custom designs that tell a couple’s story, which are then incorporated into invitations, paper goods, guest favors, and tablecloths. Her overarching goal remains to consistently produce work that she is proud of, collaborate with respected individuals, and continually challenge herself with new creative endeavors.
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