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This Physician’s SoHo Loft Is a Laboratory for His Interior Design Side Hustle
Odai Sinokrot, a practicing physician, has cultivated a thriving interior design side hustle from his SoHo loft in New York City. His passion for design, inherited from his construction-savvy father, truly blossomed after he moved to New York in 2016, where he was exposed to a wealth of art galleries, exhibitions, and furniture shows. This newfound inspiration led him to meticulously design each apartment he inhabited, ultimately transforming his current SoHo loft into a working laboratory for his creative endeavors.
The COVID-19 pandemic amplified Sinokrot's design pursuits. While working long hours as a pulmonologist and intensivist in the ICU, he sought an escape and found it in design podcasts like Domino’s "Design Time" and Debbie Millman’s "Design Matters." These podcasts, along with a friend's encouragement, inspired him to co-launch his own show, “Prescribe Me Something Else.” This podcast features interviews with healthcare professionals who have successfully channeled their outside interests into secondary careers, further motivating Sinokrot to pursue his own design dreams. He has since taught himself SketchUp and creates detailed layouts with decor suggestions for friends, aiming to expand into full home designs.
Sinokrot's shared loft with his partner, Tom, serves as his experimental space. He views the living room as a hotel lobby, aiming to evoke the ambiance of establishments like the Ace Hotel in Brooklyn or spaces designed by Roman and Williams. A key element of his design philosophy is the strategic arrangement of seating, including an 11-foot-long sofa and accent chairs positioned to encourage natural conversation. From a distance, the chairs might appear oddly placed, but they are intentionally arranged to create a circular flow, fostering interaction among occupants.
His extensive collection of stools, often acquired from flea markets, doubles as both extra seating and conversation starters. A prime example is a pair of medieval-looking stools found for $40 at a semi-annual flea market, placed beneath a cobalt 3D art piece created by Sinokrot himself, reflecting his belief in making art until one can afford high-end pieces. Another notable find was an 85-pound marble chunk, acquired for $100 from the same market, which now rests on a plinth.
Further demonstrating his knack for finding unique items, Sinokrot acquired two modern sculptural stools, prototypes from an architecture student, along with a dining table from Craigslist. The book-filled corner of his loft pays homage to his favorite independent bookstores in New York City, including Dashwood Books and Karma, and is directly inspired by Jenna Lyons’s iconic bookshelf design.
A critical design lesson Sinokrot has embraced is the importance of negative space, especially challenging in large areas where the instinct is to fill every void. In his dining space, he practices restraint by keeping the gallery wall off-center and minimal, allowing a large Noguchi lantern to be the focal point, which softens the space against other sharp-edged furniture. In the compact bedroom, Farrow & Ball’s Hague Blue paint creates an illusion of depth, making the room appear larger by causing the corners to recede. Sinokrot's continuous pursuit of design inspiration is evident in every corner of his loft, showcasing his dedication to transforming spaces with thoughtfulness and creativity.
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