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The Ambiente, Handcrafted Rugs
The Ambiente, Handcrafted Rugs, an atelier specializing in consciously-designed rugs, draws its name from the concept of 'ambience,' reflecting its belief that a rug significantly influences the atmosphere of a living space. The brand aims to encapsulate the diverse characteristics and mood of a surrounding through its products. Each handcrafted rug is a blend of rich craftsmanship and modern, seamless design, featuring playful textures and colorful yarns created using various traditional weaving techniques. A key commitment of the brand is the exclusive use of hypoallergenic natural fibers in their carpets.
The Ambiente operates under the umbrella of Bhadohi Carpets, a prominent 35-year-old manufacturer and exporter in the Indian carpet industry. This parent company boasts an extensive network of over 10,000 artisans spread across 49 weaving centers, providing a strong foundation for The Ambiente's operations and expertise in carpet manufacturing.
The brand was co-founded by Avani Khandelwal and her brother-in-law Ayush Baranwal. Avani, originally from Jaipur, brings a deep interest in design, craft, and culture to the venture. Their motivation stemmed from identifying a gap in the Indian market for genuine, handmade rugs that offered a balance of quality and accessible pricing. The Ambiente, Handcrafted Rugs was thus established with the mission to make the luxury of handwoven rugs available to a broader Indian clientele.
Embodying the established values and strengths of its parent company, The Ambiente positions itself as a new-generation luxury rug atelier. Its design philosophy centers on creating rugs that align with current trends, encompassing styles from modern and vintage to boho and neoclassical. The brand prioritizes both the functional utility and aesthetic appeal of its rugs, aiming to cater to a wide range of customers with varying tastes and needs.
For its exhibition at ADDS 2024, The Ambiente, Handcrafted Rugs plans to unveil two significant collections. The 'Saga' collection will feature high-end pure silk rugs, designed to evoke a regal and enchanting aura. Alongside this, the 'Neo' collection will present rugs characterized by intricate weaves, subtle colors, and soft textures. The brand also intends to showcase a distinct statement piece at the event, further highlighting its design capabilities and unique offerings.
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