
Shopping Guide: Area Rugs (Published 2016)
The article explores the considerations and options for selecting area rugs, drawing insights from textile designer Zak Profera. Profera, initially working in music marketing, found his passion in textile design after an invitation to create a rug collection. He subsequently established his New York textiles company, Zak&Fox, known for its graphic textiles, and also collects and sells vintage Turkish and Persian carpets. His latest fabric collection, Overland, is inspired by these traditional designs.
Profera emphasizes that beyond aesthetic appeal, practical factors are crucial when choosing a new rug. Durability is a key consideration, especially for high-traffic areas like entrance halls. He advises buyers to assess if a rug will withstand wear and tear over time or quickly deteriorate. The scale of the room is another important aspect; Profera recommends selecting a rug size that fills most of the room or at least the entire sitting area to avoid it looking disproportionately small, like a "postage stamp." Flexibility in furniture arrangement is also addressed, with circular rugs and free-form shapes being highlighted for their adaptability to changing layouts. These non-traditional shapes can also be layered over standard rugs to achieve a sophisticated, layered aesthetic.
The article then showcases several rug recommendations, categorized by their primary characteristics. "The Quick Fix" features the Slate Bordered Round Jute Rug from West Elm. Profera praises its contrasting center and round shape, which allows for easy placement without strict furniture orientation. "The Future Heirloom" highlights the Platonism Rug by GamFratesi for Christopher Farr. Profera admires its modern yet subtly traditional design, making it versatile for various interiors. "The Object of the Moment" introduces the Touro Rug from Merida, designed by Ashe & Leandro, which draws inspiration from African Tuareg rugs. Profera notes its durability, rugged texture, tribal aesthetic, and optional tassels, deeming it both smart and contemporary. "The Classic" refers to the Twisted Abaca Rug by Serena & Lily, presented as an appealing alternative to traditional sisal. Profera appreciates its unique weave, non-beachy appearance, and versatility for use alone or as a base for layering vintage rugs. Finally, "The Curveball" section features the Painted Plains Bold Hide by AVO, available at Studio Four NYC. Profera commends this hand-painted cowhide for its unique visual impact, specifically highlighting how its geometric lines create an intriguing contrast with the natural silhouette of the hide, setting it apart from more common cowhides.
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