
Smart shopper: carpet buying tips
The carpet industry has experienced significant advancements in materials and production techniques, leading to flooring options that are softer, more diverse in color and texture, easier to clean, and designed for enhanced longevity. Consumers are increasingly prioritizing durability and a variety of textures, with a noticeable shift towards coarse-textured cut- and loop-pile weaves and denser, higher-quality carpets. Examples include the new Sherpa range, a chunky-textured loop-pile wool carpet, and the Curlicue range from Cavalier Bremworth, which features a chunky loop-pile made from aquaspun felted yarn for added strength. Another innovation is the Legato range, offering a textural cut-and-loop mix using thick and thin yarns to create a softly striated appearance.
Sustainability is also a growing concern for homeowners and designers, with demand for eco-friendly carpeting solutions that do not compromise on durability, comfort, or style. In response, manufacturers are developing products like SPF (Sun Protected Fibre) technology, which prevents fading from harsh UV rays and maintains color vibrancy. Stain-blocking technologies, such as those found in Stainmaster carpets made from type 6,6 nylon, are integrated during manufacturing to resist common household spills. Additionally, soil-resistance innovations help minimize dirt buildup. Some manufacturers are even introducing carpets designed to improve indoor air quality; for instance, Desso's Airmaster carpet tiles are claimed to trap dust and reduce airborne allergens.
Wool remains a highly sought-after material due to its natural, renewable, and sustainable properties. Wool carpets offer softness, inherent stain resistance, and exceptional durability, allowing them to retain their appearance over time. They also provide excellent insulation, keeping rooms cooler in summer and warmer in winter. Contrary to previous beliefs, studies by organizations like the German Allergy and Asthma Federation (DAAB) suggest that carpeted rooms may have less fine dust in the air than those with smooth floors. Wool fibers are known to absorb and filter airborne volatile organic compounds and trap allergy-causing substances, thereby reducing their circulation. While allergens like dust mites can settle in carpets, regular vacuuming with a HEPA filter system can effectively remove them.
Technological innovation extends to new renewable resources, such as corn sugar. Dupont Sorona, a polymer derived from corn sugar, is used to create triexta yarn, with 37 percent of Sorona made from renewable resources. Sorona-blend carpets, including Redbook's Green collection and Godfrey Hirst's Eco+ range (both manufactured in Australia with solution-dyed nylon), offer enhanced stain protection, durability, and anti-static properties. Harvey Norman Flooring also imports Mohawk SmartStrand IQ150, another Sorona blend, highlighting the industry's move towards sustainable and high-performance materials.
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