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LL Flooring Boasts Hundreds of Flooring Choices—But Is It a Good Option for Homeowners?
LL Flooring, formerly known as Lumber Liquidators, has been a significant player in the hard-surface flooring market since 1994. With over 400 locations across North America and an extensive online presence, the company offers a wide range of flooring options including hardwood, vinyl, laminate, and hybrid floors. This review delves into LL Flooring's offerings, customer experience, and competitive standing to help homeowners determine if it's the right choice for their flooring needs.
LL Flooring provides more than 500 flooring options. Customers can explore these selections both online and in physical stores. They have the flexibility to either undertake a DIY installation or utilize LL Flooring's professional installation services. A notable product is the Duravana hybrid resilient flooring, an exclusive offering known for its waterproof properties and resistance to dents and scratches, making it particularly suitable for households with children, pets, or high-traffic areas. The company's online platform is designed to be user-friendly, offering tools like a 'Floor Finder' and a 'Picture It! Floor Visualizer' to assist customers in making informed decisions. The Floor Finder guides users through a series of questions about room type, location, preferred style, color palette, and usage to recommend suitable flooring options. The Visualizer allows customers to upload a photo of their home and virtually apply different flooring styles to see how they would look, even offering the ability to change wall colors to match.
LL Flooring emphasizes transparency in pricing, with costs clearly displayed per square foot and by the box on its product pages. The company frequently offers discounts and has a 'Best Price Guarantee' to match competitive prices. For larger purchases, financing options are available through an LL Flooring credit card, providing payment plans ranging from 6 to 48 months with no down payment for qualified customers. The return policy allows for returns or exchanges within 90 days, though certain conditions apply, such as un-opened boxes and custom orders. Customers are responsible for return shipping costs.
Customer support at LL Flooring is structured into various departments: sales for product selection, a Customer Care Center for general inquiries and warranty information, LL Installation Services for scheduling, and a Pro Sales department for commercial clients. All departments are accessible seven days a week via phone, online chat, or email. The company also offers a Limited One-Year Residential Installation Warranty for professionally installed floors, ensuring installation meets industry standards. Product warranties vary, with some hardwood options like Bellawood offering up to a 100-year transferable residential warranty, and Duravana hybrid resilient flooring coming with a limited lifetime residential warranty.
For DIY enthusiasts and those seeking more information, LL Flooring's website hosts a comprehensive 'Flooring Resources' section. This includes articles on flooring basics, buying guides, care and maintenance tips, installation guides, project planning advice, and even a podcast series called 'ProFiles' featuring home improvement professionals. Customer reviews for LL Flooring are generally positive across independent platforms, praising the affordability, quick installation, and customer service. However, some negative feedback pertains to specific salespeople or damaged materials, underscoring the importance of verifying materials upon delivery and acknowledging that individual experiences may vary by location.
Compared to competitors like Empire Today, Luna, and National Floors Direct, LL Flooring distinguishes itself by focusing exclusively on hard-surface flooring. Unlike some rivals that require in-home consultations for quotes, LL Flooring offers transparent online pricing and direct online purchasing. A key differentiator is the option for customers to purchase flooring and install it themselves, a flexibility not always provided by other companies. This empowers homeowners to save on labor costs and utilize the company’s helpful DIY guides. Overall, LL Flooring is presented as a strong contender in the flooring industry, offering a vast selection, useful online tools, and flexible installation choices to meet diverse homeowner needs.
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