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Farrow & Ball has just launched a new paint – and it's going to change how you think about painting your walls
Farrow & Ball has introduced a new paint finish called 'Dead Flat,' which is designed to meet the growing demand for ultra-matte walls in home decor. This innovation addresses the common issue where traditional matte emulsions, while aesthetically pleasing for soft, cocooning spaces, often lack durability compared to eggshell or satin finishes. Dead Flat aims to bridge this gap by offering a low-sheen paint with just a 2% sheen, making it Farrow & Ball's most durable and mattified finish to date. This new product is particularly suited for achieving intense, rich, color-drenched spaces and is also multi-surface, allowing for its application on woodwork and metal, thereby offering a cohesive design aesthetic across various elements of a room.
The development of Dead Flat involved five years of technical refinement by Farrow & Ball's experts. The paint incorporates a new ingredient that contributes to its enhanced durability, making it scuff-resistant, washable, and wipeable. These practical features make Dead Flat ideal for high-traffic areas within a home, such as entryways and children's playrooms, where traditional matte paints might quickly show signs of wear. Charlotte Cosby, Creative Director at Farrow & Ball, highlights that the super matte quality of Dead Flat has the effect of making colors appear even richer, especially darker shades, due to its minimal light reflection compared to finishes like Full Gloss, which has a 95% sheen.
The low 2% sheen dramatically reduces light bounce, which not only enhances the richness of the paint color but also helps to minimize the visibility of imperfections on walls, such as uneven surfaces or finger marks. From an aesthetic perspective, Patrick O’Donnell, color expert and Brand Ambassador at Farrow & Ball, suggests that Dead Flat is an excellent choice for 'color drenching,' a technique where walls and ceilings are painted in the same color to create a seamless, immersive effect. This finish can also be used to create an illusion of more space, for instance, by painting closets to match the walls or by discreetly camouflaging utilitarian elements like radiators in the chosen Dead Flat color.
In line with Farrow & Ball's commitment to environmental responsibility, Dead Flat paint is water-based, low odor, and contains only trace amounts of VOCs (Volatile Organic Compounds), ensuring it is a safer choice for residential environments. The product is set to be available from March 28th. The article also recommends three on-trend colors that are particularly well-suited for the Dead Flat finish: Templeton Pink, described as a delicate heritage pink that creates a warm and welcoming atmosphere; Selvedge, a smoky blue hue that provides a cocooning feel, especially effective in low-light conditions and ideal for color drenching; and Beverly, a mid-forest green that is light enough to avoid being overwhelming while still transporting one to a dense forest, making it perfect for convivial spaces. These color suggestions underscore the versatility and aesthetic potential of the new Dead Flat paint in contemporary home design.
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