logo

Ideal House APP

Your Go-To Interior Design Hub
HomeHome
BoardBoard
ExploreExplore
Logo

An Indie Rap Label Founder’s Eclectic L.A. Abode

The article details the interior design of the Los Angeles home of Benjy Grinberg, founder of Rostrum Records, a prominent independent rap label. Designer Lucie Ayres of 22 Interiors, who previously worked with Grinberg in New York, was tasked with creating a space that reflected the vibrant energy of his street-influenced art collection. Ayres and Grinberg reconnected in Los Angeles, leading to their collaboration on the home's design. The design approach focused on injecting warmth and energy into the Spanish-style Studio City residence, with a particular emphasis on color and functionality for a family with young children. Key design elements include the formal living room, which was transformed into a library-like space with bookshelves, comfortable club chairs, and a tete-a-tete sofa upholstered in a bright Liberty of London fabric. The walls of this room are painted in Benjamin Moore’s Narragansett Green, a color that Ayres incorporated throughout the house, noting Grinberg's preference for green. The dining room also features green prominently, with an emerald Gabriel Scott Harlow chandelier hanging above a long oval Bauline table designed to expand and accommodate 14 people. The choice of a rounded-edge table reflects the family's desire for a child-friendly environment. A small, quiet home office upstairs was created for Benjy, despite his initial reluctance to mix work and home life. This space features forest-green carpet, a reading chair upholstered in plush mohair, and walls covered in a wood veneer pattern reminiscent of vinyl records. The home's long entry hallway was broken up with visual interest points, including a zinc console, a custom upholstered bench fitting into the stairwell's curve, and Fornasetti’s Tema e Variazioni plates in the breakfast nook. In contrast to the home's colorful communal areas, the primary bedroom was designed as a soothing retreat with rich browns and creams. The collaboration was highly successful, with Ellen Grinberg praising Ayres's ability to understand their needs and create a home that is both aesthetically pleasing and functional for their family and frequent guests. Benjy Grinberg was so satisfied with the outcome that he subsequently commissioned Ayres to design Rostrum Records' new offices in North Hollywood, which will also house Rostrum Pacific and Spaceheater. The project underscores the importance of a designer understanding the client's personality and lifestyle to create a space that brings joy and reflects their identity. #HomeDesign #InteriorDecor #RostrumRecords #LucieAyres #BenjyGrinberg #LAHomes #EclecticStyle #StudioCity #FamilyHome
No comments yet
This whimsical Manhattan apartment perfectly reflects the free spirit of its artist owner
This whimsical Manhattan apartment perfectly reflects the free spirit of its artist owner
Take a (Virtual) Step Inside This Influencer’s Eclectic Condo and Shop Her Fashionable Finds
Take a (Virtual) Step Inside This Influencer’s Eclectic Condo and Shop Her Fashionable Finds
Meet Leo Cesareo | Interior Designer
Meet Leo Cesareo | Interior Designer
The Insider: Young Designer Uses His Brooklyn Heights Apartment as a Laboratory for Ideas
The Insider: Young Designer Uses His Brooklyn Heights Apartment as a Laboratory for Ideas
A Dingy L.A. Dive Becomes a Hip Bar, Hotel, and Music Studio Complex
A Dingy L.A. Dive Becomes a Hip Bar, Hotel, and Music Studio Complex
A Character-Filled L.A. Home Inspires Beni Rug’s New Line
A Character-Filled L.A. Home Inspires Beni Rug’s New Line
Pristine "Byrd house" with Studio Retreat in Prime Location
Pristine "Byrd house" with Studio Retreat in Prime Location
Multitude of Sins founder revamps own apartment with "interplay of artistry and function"
Multitude of Sins founder revamps own apartment with "interplay of artistry and function"
Meet Jayde Jonathan Glover | General Contractor & Touring DJ
Meet Jayde Jonathan Glover | General Contractor & Touring DJ
Paul Banks Tours His Bright East Village Apartment (Published 2018)
Paul Banks Tours His Bright East Village Apartment (Published 2018)
An LA-based creative's accidental path from music to furniture design
An LA-based creative's accidental path from music to furniture design
AR Rahman’s Multi-Crore Lifestyle REVEALED: Los Angeles Apartment Worth $3 Million, Chennai Bungalow, AM & KM
AR Rahman’s Multi-Crore Lifestyle REVEALED: Los Angeles Apartment Worth $3 Million, Chennai Bungalow, AM & KM
Wiki and Navy Blue conjure their hometown New York through hypnotic hip-hop
Wiki and Navy Blue conjure their hometown New York through hypnotic hip-hop
Inside Zendaya's Luxury LA Home
Inside Zendaya's Luxury LA Home
This Edgy Urban Loft Is the Ultimate Anti-Rulebook Rebellion
This Edgy Urban Loft Is the Ultimate Anti-Rulebook Rebellion
Meet Dana Esser | Interior Designer & Creative
Meet Dana Esser | Interior Designer & Creative
The Insider: Open-Plan Dumbo Loft Gets Organized With Breezy Charm and Urban Glam
The Insider: Open-Plan Dumbo Loft Gets Organized With Breezy Charm and Urban Glam
Even the Kitchen Island in This L.A. Artist’s Home Is Covered in Her Signature Waves
Even the Kitchen Island in This L.A. Artist’s Home Is Covered in Her Signature Waves
Casey Neistat and Candice Pool Found Suburban Zen in a Concrete Jungle
Casey Neistat and Candice Pool Found Suburban Zen in a Concrete Jungle
A Chicago Apartment That Celebrates the Mix of High & Low
A Chicago Apartment That Celebrates the Mix of High & Low