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This Edgy Urban Loft Is the Ultimate Anti-Rulebook Rebellion
In the early 1990s, renowned interior designer Steven Volpe embarked on a pioneering journey into loft living in San Francisco's SoMa neighborhood, becoming the first resident of a converted 75-year-old General Electric warehouse. This bold move was initially met with skepticism, as loft living was still a nascent concept in the city. Having established his own firm after training with elite decorators like Anthony Hail and Eleanor Ford, Volpe brought a blend of adventurousness and respect for tradition to his new home. Initially, he attempted to merge the industrial character of the warehouse, with its double-height brick walls and redwood beams, with a classical aesthetic, aiming to appease his mentors and adhere to established design norms. His early approach, though tasteful, ultimately felt inauthentic.
After a few years, Volpe experienced an epiphany while reflecting on his meticulously crafted space. He recognized that his design choices, while conventional, no longer resonated with his evolving artistic vision or the changing times. This realization prompted him to "start all over," leading to a profound reevaluation of his design philosophy and a quest to discover his unique voice as a decorator. Volpe sought to create environments that were not only aesthetically pleasing but also intellectually stimulating, engaging all five senses. His San Francisco loft became the ultimate expression of this new approach, characterized by an edgy art collection, intriguing furniture, and luxurious details.
Volpe's transformation involved actively engaging with the art world, forging relationships with dealers, attending art fairs, and acquiring significant artworks for both his clients and his personal collection. He developed a particular affinity for conceptual art, evidenced by pieces like a shadow photograph by Hiroshi Sugimoto, a perforated terra-cotta plaque by Lucio Fontana, and a mixed-media collage by Sterling Ruby. He systematically removed anything he deemed "mediocre" from his home, curating every object, from Japanese cutlery to German dinner porcelain, to ensure it possessed integrity and meaning. The loft's walls were repainted in earthy, clay-like hues from Farrow & Ball, further enhancing the cohesive and meaningful atmosphere.
Volpe's global travels became a source of unique treasures that enriched his living space. He acquired a Burmese carved-wood owl from his mentor, Axel Vervoordt, and a limited-edition T5 bookcase by Martin Szekely from Galerie Kreo in Paris, admiring Szekely's sculptural furniture. His daily ritual of burning Japanese wedding incense, discovered in a Tokyo kimono shop, added another layer of sensory experience to his home. The living area's focal point, a console by John Dickinson, crafted from galvanized tin and brass to mimic drapery, exemplifies Volpe's appreciation for innovative design that transforms industrial materials into elegant forms. He also embraced contemporary art furniture, such as the gravity-defying Ron Arad Oh-Void chair, acquired during a serendipitous encounter in Paris.
Volpe's passion for blurring the lines between furniture and art led him to co-own Hedge, a San Francisco gallery, with Roth Martin for eight years. This venture allowed him to showcase artists like California ceramist Tony Marsh, whose intricately perforated white earthenware forms are displayed on the Dickinson console. Volpe and Martin also collaborate on furniture designs, such as the Nakashima-inspired live-edge walnut dining table in the loft, featuring nickel butterfly joints and accommodating a dozen guests. Despite the unconventional and artistic nature of his designs, Volpe's skill ensures that the loft remains a relaxed and livable space. He likens his design process to that of a modern painter, emphasizing the importance of classical training to understand the rules before breaking them. Volpe's loft stands as a testament to his evolution as a designer, where art and decor seamlessly merge, creating a unique and deeply personal 21st-century aesthetic.
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