A Character-Filled L.A. Home Inspires Beni Rug’s New Line

The Netflix series 'Bridgerton' has significantly influenced fashion and interior design, leading to the creation of a new rug collection by Ruggable. The brand, known for its durable and machine-washable rugs, has launched a 'Bridgerton' line inspired by the Regency era's opulent and visually appealing aesthetic. Emily Simmons, Creative Director of Ruggable, highlighted the collection's ability to bring the dreamy and glamorous style of the Regency era into modern homes, incorporating Rococo-inspired embellishments, bold colors, and feminine touches with a contemporary twist. This collaboration is not Ruggable's first venture into entertainment-themed products, having previously partnered with brands like Barbie, Disney, Marvel, and Star Wars, as well as designers such as Jonathan Adler and Iris Apfel. The influence of 'Bridgerton' on design trends is evident in the significant online engagement, with hashtags like #regencyera accumulating over 236 million views and #regencycore exceeding a million views on TikTok. Zashary Caro, Senior Textile Designer at Ruggable, notes that popular entertainment often impacts fashion before extending to home decor. She explains that the show's immaculate wardrobe and styling have heavily informed current aesthetic trends, leading to a desire for period-piece magic in home styling. Designers, stylists, and decorators are drawing inspiration from the Regency Era's maximalist use of trim, feminine bow detailing, and ornate patterns. Caro emphasizes that blending historical inspiration with modern elements ensures a fresh and considered space. The resurgence of traditional interior design, including styles like grand millennial and cottagecore, further contributes to the popularity of the 'Bridgerton' aesthetic. This cultural shift reflects a comfort found in the past, with a growing appreciation for vintage finds, historical heirlooms, and artisanal craftsmanship. The new collection from Ruggable features two distinct lines, starting at $119. The 'Modern Regency' collection offers romantic, ornate designs in a regal pastel palette, providing a colorful and fresh interpretation of vintage style. It includes designs from the 'Ruggable x Bridgerton' collaboration, which directly integrates symbolic motifs such as florals, crowns, and bees into opulent patterns, prioritizing both aesthetic form and modern washability. The article highlights several rugs from the collection. The 'Juliet' rug, a potential favorite, features an intricate floral border and a subtle trellis field, making it suitable for placement under dining tables or beds. Caro suggests centering the rug beneath large furniture to emphasize its border and pairing its green and cream design with other cool-toned, intricate prints for a maximalist look. The 'Jemima' rug offers a traditional design with a modernized twist through playful, vibrant colors, best styled in rooms with warm pinks or corals to balance its palette, and can be paired with contemporary furniture. The 'Royal Garden Multicolor Rug' is another vibrant option with a cheerful floral pattern, ideal for adding color to a home office or child’s bedroom. The 'Lady Whistledown' rug is described as having an antique shop or estate sale appearance, featuring a floral border perfect for bedrooms, dining rooms, or any space desiring a touch of feminine fanciness. Finally, the 'Night Of Enchantment Rug' comes in Deep Teal and Plum, exuding old-world Regency vibes, coziness, and class. The 'Fit For A Queen Soft Rose Rug', available in tufted and standard styles, offers a timeless feel and is a great addition to spaces needing a touch of pink. #BridgertonCollection #Ruggable #InteriorDesign #RegencyEra #HomeDecor #MachineWashableRugs #Maximalism #TraditionalDesign #ProductLaunch

Los Angeles is experiencing a vibrant surge in its home design retail landscape, with numerous new shops and pop-ups offering a diverse array of styles and unique finds. These establishments cater to a wide range of tastes, from minimalist modern and industrial chic to coastal elegance and vintage aesthetics, attracting both celebrity clientele and design enthusiasts. Cassina, an Italian furniture manufacturer, has opened its largest store to date in Los Angeles. This three-level space, designed by art director Patricia Urquiola, showcases modular works by Virgil Abloh and features its iMastri Collection, which includes timeless pieces resulting from collaborations with significant architects and designers such as Charlotte Perriand and Gaetano Pesce. The showroom is located at 145 N. Robertson Blvd. Olive Ateliers, a shop that has gained popularity through TikTok and Instagram, has become a favorite for home accessories, even attracting celebrities like Kim Kardashian, Kendall Jenner, and Elsa Hosk. Co-founded by Kendall Knox, Ben Knox, and Laura Sotelo, Olive Ateliers specializes in “objects with old souls,” such as worn Turkish vases and vintage Chinese elm benches. The store is situated at 1210 Mateo St. Inner Gardens, a long-established garden emporium known for landscape designer Stephen Block’s global finds and reproduction pots, has relocated to a former bank building in Culver City. The store's unique and serendipitous inventory appeals to high-profile clients including Spago, Soho House, Kelly Wearstler, Elton John, and Ellen Pompeo. Its new address is 4444 Sepulveda Blvd. Habitat Home & Garden, a family business with its third outpost in Malibu, emphasizes unique furnishings and one-of-a-kind designs that reflect the laid-back luxury of coastal California. The store, which includes rustic wood furniture, vintage rugs, and sun-bleached accessories, counts the Duke and Duchess of Sussex among its customers. It is located at 21249 Pacific Coast Highway. LDV, an establishment co-founded by Guido Callarelli and Birta Ólafsdóttir, now has a pop-up store near the West Hollywood Design District, allowing in-person viewing of its impeccably restored Art Deco and 1970s-era furniture. Previously, its inventory was available exclusively through an invite-only online platform. The pop-up is at 156 S. Robertson Blvd. Pop-Up Home, a furniture shop previously known for its roving nature, has found a permanent location in Melrose Hill. Founder Tricia Benitez Beanum curates a diverse collection that includes sculptural vintage furniture, 1970s studio pottery, and contemporary art from UNREPD, a gallery co-founded by Beanum that focuses on emerging artists. The store is located at 642 N. Western Ave. NB Shop, run by interior designer Natasha Baradaran, offers an experiential retail space that reflects her tactile approach to home and life, appealing to clients such as Heather and Christopher McQuarrie, Luis Miguel, and Kate Hudson. The shop, located at 725 N. La Cienega Blvd., features her Persian Garden textile collection, inspired by her Iranian heritage. The Expert, a design consultation platform co-founded by John Legend and Chrissy Teigen's interior designer Jake Arnold, has expanded with an e-commerce arm, Showroom, and a by-appointment warehouse in West Adams. The Showroom offers vintage pieces alongside Arnold's made-to-order furniture line. Appointments can be made via email. Flora Grubb Gardens, a well-regarded San Francisco garden shop known for its focus on sustainability and drought-tolerant plants, has opened a new location in Los Angeles, taking over the Marina Del Rey Garden Center at 13198 Mindanao Way. The Future Perfect, led by David Alhadeff, continues to elevate the concept of blending residence and retail with its fourth Los Angeles iteration. Now housed in a historic Beaux-Arts neoclassical home, newly landscaped by Art Luna, the space offers collectible contemporary design by appointment. House of Leon and Tappan Collective, run by siblings Jordan, Steven, and Chelse Neman Nassib, occupy adjacent shops on Melrose Avenue. House of Leon provides stylish and accessible furniture, while Tappan Collective showcases art from emerging talent, demonstrating how to integrate furniture and art seamlessly into residential spaces. They are located at 8200 Melrose Ave. Kalon Studios, known for its minimalist wood furniture favored by Kylie Jenner and Rosie Huntington-Whiteley, has opened its first space at 3559½ Casitas Ave., Atwater Village, featuring a landscaped roof deck designed by Teremoto. Pierce & Ward, the interior design duo behind homes for celebrities like Leonardo DiCaprio and Dakota Johnson, has opened their first shop at 1956 Hillhurst Ave., Los Feliz, featuring their maximalist aesthetic softened by sage green walls. Maquette, a collective formed by interior designers Caitlin Scanlon, Abby Wolf-Weiss, and Julie Goldman, has transformed a bungalow into a retail and co-working space. Located at 507 N. Larchmont Blvd., the shop attracts clients like UTA’s Blair Kohan and CAA’s Risa Gertner. Cooper Reynolds Gross has partnered with Fred Segal to launch his first commercial furniture collection, “Feels Right, Feels Good,” at Fred Segal on 8500 Sunset Boulevard. Coup D’Etat, a San Francisco-based gallery, is opening a new location on Robertson Boulevard. It will offer high-end furniture, exclusive artist collaborations, curated vintage pieces, and a dynamic visual program, attracting renowned designers. Gilded Owl, a decorative arts gallery from Hudson Valley, has established a presence on Beverly Boulevard at 7282 Beverly Blvd., showcasing mid-century Italian furniture and collaborations like “The Pool Table Series,” appealing to patrons such as Kirsten Dunst. Seventh House LA, located at 7001 Melrose Ave. in a building designed by Frank Gehry, presents a collection of early 20th-century Art Deco, postmodern, and contemporary art furniture. Albertz Benda | Friedman Benda, a New York gallery, has an L.A. outpost at 8260 Marmont Lane, aiming to broaden the concept of art and design by incorporating craft, architecture, and technology. This addition is significant for the L.A. design scene, as noted by interior designer Oliver M. Furth. Studio Balestra, Adriano Balestra’s shop at 767 N. La Cienega Blvd., blends his Italian heritage with Japanese antiquities to create a unique wabi-sabi aesthetic. This compilation provides an overview of the burgeoning home design scene in Los Angeles, highlighting various styles, celebrity endorsements, and key figures driving the industry. #LosAngeles #HomeDesign #InteriorDesign #LuxuryFurniture #VintageDecor #Lifestyle #Retail #ArtAndDesign #CelebrityStyle

The article details the interior design of the Los Angeles home of Benjy Grinberg, founder of Rostrum Records, a prominent independent rap label. Designer Lucie Ayres of 22 Interiors, who previously worked with Grinberg in New York, was tasked with creating a space that reflected the vibrant energy of his street-influenced art collection. Ayres and Grinberg reconnected in Los Angeles, leading to their collaboration on the home's design. The design approach focused on injecting warmth and energy into the Spanish-style Studio City residence, with a particular emphasis on color and functionality for a family with young children. Key design elements include the formal living room, which was transformed into a library-like space with bookshelves, comfortable club chairs, and a tete-a-tete sofa upholstered in a bright Liberty of London fabric. The walls of this room are painted in Benjamin Moore’s Narragansett Green, a color that Ayres incorporated throughout the house, noting Grinberg's preference for green. The dining room also features green prominently, with an emerald Gabriel Scott Harlow chandelier hanging above a long oval Bauline table designed to expand and accommodate 14 people. The choice of a rounded-edge table reflects the family's desire for a child-friendly environment. A small, quiet home office upstairs was created for Benjy, despite his initial reluctance to mix work and home life. This space features forest-green carpet, a reading chair upholstered in plush mohair, and walls covered in a wood veneer pattern reminiscent of vinyl records. The home's long entry hallway was broken up with visual interest points, including a zinc console, a custom upholstered bench fitting into the stairwell's curve, and Fornasetti’s Tema e Variazioni plates in the breakfast nook. In contrast to the home's colorful communal areas, the primary bedroom was designed as a soothing retreat with rich browns and creams. The collaboration was highly successful, with Ellen Grinberg praising Ayres's ability to understand their needs and create a home that is both aesthetically pleasing and functional for their family and frequent guests. Benjy Grinberg was so satisfied with the outcome that he subsequently commissioned Ayres to design Rostrum Records' new offices in North Hollywood, which will also house Rostrum Pacific and Spaceheater. The project underscores the importance of a designer understanding the client's personality and lifestyle to create a space that brings joy and reflects their identity.

The Rivergum Homes' new Bondi design, part of its Coast and Country collection, is presented as a cost-effective and relaxed coastal escape, suitable as either a weekender or holiday home. The design emphasizes simplicity and features a unique floorplan comprising two rectangular pavilions joined by a glass breezeway. The exterior boasts charming, beachproof weatherboard cladding, reminiscent of old coastal homesteads, while the interior adopts a contemporary boathouse aesthetic with a raked ceiling and scissor truss roof. This three-bedroom, two-bathroom holiday design offers 120.72 square meters of total space, intentionally kept small to function as a cozy entertaining space for relaxation. The design's small size is highlighted as impressive when executed correctly, particularly with the entry serving as an architectural focal point. The Bondi is designed to evoke the social atmosphere of beachside living, with a pavilion-style floorplan that includes a dedicated resting wing and a dedicated living wing, separated by a breezeway. The living pavilion features a 2.7-meter ceiling that pitches upward to a high raked ceiling with V-joint lining boards, creating a barge boat-like ambiance. The separation of living and sleeping areas is a deliberate design choice, allowing for quiet rest away from the hustle and bustle of daily activities, aligning with the relaxed living patterns typically sought during holidays. This L-shaped floorplan creates a significant decking area between the pavilions, serving as an outdoor entertainment space and an extension of the living area. The home design allows for an optional outdoor entertainment deck centrally located between the pavilions, enhancing connectivity. To the left of the double-door entry are the three bedrooms, two bathrooms, and a compact laundry, all featuring mirrored wardrobes. To the right, a large open-plan living pavilion, approximately 9m x 6m, integrates a well-appointed L-shape kitchen, dining area, and lounge. Notable design elements include a series of tall, narrow windows, strategically positioned off-center in areas like bedrooms and bathrooms to optimize space and privacy. The separation of bedrooms from the central entertaining hub ensures privacy for both young families and more mature occupants. The interior finishes are a key highlight, particularly the kitchen with its low corner windows, the ceiling, black routed doors, and sleek light switches. Classic lighting choices and floor-to-ceiling tiling in the bathrooms and laundry further enhance the aesthetic. The bathrooms, showcased with white handcrafted subway tiles and mosaic Carrara Bianco floor tiles, are designed for timeless elegance. The cool white and soft grey interior palette is accented with black fixtures and fittings, with bursts of rich berry, forest green, and blush tones in the decor providing warmth and visual interest. This interior aesthetic is described as a modern, sophisticated interpretation of the traditional coastal homestead. The display features Rivergum's premium specifications, including optional upgrades such as Silestone benchtops, high-end appliances, a feature ceiling, a freestanding fireplace, and 2-Pac inset panel joinery doors. The design also considers family comfort, allowing for easy surveillance of children playing on the deck or in the backyard from central areas. #HomeDesign #CoastalLiving #HolidayHome #ArchitecturalDesign #InteriorDesign #RivergumHomes #BondiDesign #OpenPlanLiving #ModernCoastal

Aelfie Oudghiri, the founder of the design company Aelfie, discusses her journey from being a dealer in carpets to establishing a brand known for its colorful, hand-knotted rugs and textiles. The article highlights her entrepreneurial spirit, which she traces back to her childhood, where she enjoyed creating and selling things. Oudghiri's upbringing, with parents who were builders and developers, fostered an early interest in decorating and art, influencing her decision-making process in personalizing her space from a young age. Her company, Aelfie, was born out of a perceived gap in the market for contemporary, fun, hand-constructed carpets, contrasting with the predominantly traditional or high-end options available at the time. Drawing inspiration from vintage and antique textiles, Oudghiri aimed to infuse traditional motifs, colors, and scales with a modern twist into her designs. Over the eight years since its inception, Aelfie's ambitions have evolved. Initially, Oudghiri considered expanding into a broader range of home goods, including furniture, pillows, bedding, blankets, and towels, to compete with larger companies. However, she ultimately decided to refocus on carpets, emphasizing the company's commitment to ethical manufacturing and the preservation of traditional crafts. Oudghiri shares a key lesson learned from running her business: the importance of following intuition over solely being guided by financial metrics like sales performance or profit margins. She advises aspiring entrepreneurs to trust their inner guidance, acknowledging that while external advice is abundant, personal intuition is paramount for success. She defines a good entrepreneur as someone who questions authority, is driven to be their own boss, yet also possesses collaborative spirit, strong morals, and respect for others. She views the current digital age as an opportune time for entrepreneurship, noting the shift in work culture away from lifelong employment in a single company. Looking ahead, Oudghiri is excited about increasing collaborations with other artists, a shift from her earlier practice of solely designing everything herself. This move allows her to explore diverse creative expressions without directly imitating others' work. Furthermore, she expresses enthusiasm for the company's new, eco-conscious production lines. Aelfie is partnering with Work+Shelter, an NGO focused on researching biodegradable materials and sustainable supply chains in India. This collaboration aims to ensure that Aelfie's products are manufactured using environmentally friendly materials and inks, with a transparent and ethical labor practice that supports a cooperative of women. #AelfieOudghiri #HomeDecor #RugDesign #Entrepreneurship #EthicalManufacturing #TextileDesign #ArtistCollaboration #SustainableDesign #InteriorDesign